I offer a slightly different perspective. I spent several months thinking I needed to upgrade from a home theater setup that I was perfectly happy with for 12 years. I auditioned to the tune of maybe a thousand miles driven, covering 15 or so different models from about 8 manufacturers with a budget that topped out at $5k and found nothing worth upgrading to. Then I discovered Totem Acoustic (is that ID or B&M? A hybrid maybe?), was just about ready to buy, and came here to do some valuable on my ass research.
Much to my surprise, there were ID designers who actually participated in conversations, answered questions objectively without actively selling their products or discouraging critical investigation. I was impressed - they were willing to work with me, educate me, put up with my quirks and doubts. I'd never seen anyone from B&W, Paradigm, PSB, Martin Logan do this, and I'll bet few others have either. I was talking to "the man", not some pimple-face at Best Buy.
Long story short, I didn't buy the Totems. I learned a lot from speaker designers and the many forum members who helped educate me, I trusted people rather than marketing material, and it paid off. I even got a custom, perfectly matched center-channel speaker built because what was offered didn't quite fit into the entertainment center I'd just had made. Struggle no more, there's at least one advantage.
"Most important of all, the answer to your question is highly dependent on the individual."
I bought my speakers from a human, not a label. It suited me better. It was about the adventure, the interaction with people, my satisfaction of the overall experience, the confidence that I made the right decision, and most importantly, that I'm loving my choice every day. The next time, who knows? One thing is for sure, I won't limit my choices by looking down my nose and dismissing any of the options based only on the familiarity - or lack thereof - of the brand.