I got the Geek Squad coverage from Best Buy which covers image retention. The fine print on Square Trade's website says they do not cover image retention. My brand new F8500 showed image retention for the letterbox bars. Went away in a few minutes, but with kids and a Wii, I thought I'd better get a protection plan that covers image retention, not to mention wear and tear and accidental damage. Sure the Geek Squad coverage is expensive, but so is my investment.