This report seems to be being picked up and quoted from by a lot of the media
Some of the highlighted stats from the report
- One DSL network had an astounding 36% of devices watching Netflix on Sunday watch at least part of one episode of Arrested Development. This was over 3x the number we saw for House of Cards (which had 11% viewing).
- Preliminary numbers show about 10% of viewers made it to Episode 15 on Sunday/Monday (More on this later today as we get data collated).
- One cable network saw a jump in Netflix traffic peak volumes of 10% on Sunday over the previous Sunday, with a corresponding 8% jump in the number of subscribers accessing Netflix overall. Even though this was a holiday weekend, Arrested Development was a significant contributor to that traffic jump.
- Peak usage for Arrested Development on Netflix on Sunday was twice that traffic seen on Monday, with a range of 2-7% of total Netflix traffic on various networks being directly attributable to Arrested Development.
- Arrested Development made an appearance on European mobile networks, with one operator seeing ~.01% of overall active subscribers accessing Arrested Development through their PC/Mac systems. This is significant even though the total subscriber counts were low because this was an “unlimited” operator, where Netflix is a much smaller portion of the traffic than on fixed line networks. I suspect much of this was for Fixed Mobile Substitution, where the customer only has a mobile broadband connection and skips a fixed line connection.
- Arrested Development represented 10% of all Netflix traffic on one University network in the US.
- Xbox and PS3s generated the most traffic for Arrested Development on fixed line networks. This is pretty common on most networks, with consoles usually being the favored Netflix viewing device, as well as supporting the highest resolution streaming today.
- There was significant file sharing activity for the Arrested Development episodes, even though this was a streaming only, DRMed connection.
and this interesting comment at the end of the report
One interesting observation: Netflix seemed to rely on their own CDN for delivering this video to subscribers rather than other CDNs that they work with. All of the traffic that I personally saw was coming from the Netflix CDN, but they may have used other CDNs in other places to deliver the video. It is a great sign for Netflix that they were able to pull this off using their own CDN, as it certainly helps with their cost of video delivery to have the more popular shows delivered through their own CDN.