Well, to be be perfectly frank, they likely could
increase the price 8% and not have a significant impact on total unit sales.
Then it would still
be a "great buy" for those who can and do purchase it. Some people are paying $2000 a day to watch golf in Augusta and consider it worth every penny.
What we speculate they are thinking- and what they actually are
for that matter- is really immaterial.
Minor (generally considered 10% or less in this industry and range) price fluctuations are almost always directly correlated to the relative competition when you begin to consider/gauge their success in increasing sales volume. Since there is zero competition for this driver anywhere near this price point (as far as I'm aware, anyway) I'd postulate that this price adjustment will change very little in the total sales arena. It's not to say that there won't be a soul who now deems these sufficiently "equitable" enough for purchase, simply that I'd fancy to guess the change will not be terribly significant. Hey, it is after all, a SALE!
But that's for a different forum.
I'm happy for anyone that can now "afford" (tongue firmly in cheek) to use these in an application.
JamesEdited by mastermaybe - 4/11/13 at 10:47am