Aren't almost all projectors far dimmer than advertised in their best cinema mode? The few that are as brigt as they state in best mode are only that way because they have low stated brightness numbers, not superior capability. Maybe more honesty but that is all.
The best cinema mode is designed to give the best image in ideal conditions. In ideal conditions, you don't need more brightness than this one offers unless your screen is far bigger than most home theater's would have. The contrast numbers become irrelevant once you add any light into the room (for any projector).
With ambient light, then brightness is more important but you typically accept some compromise on image settings as those best calibrated ones are not appropriate for living room lighting. They are calibrated for dark conditions.
The question is how bright can it get in a mode that you would tolerate as a trade off for not having to watch tv in complete darkness, (if you are looking for a Living room device). If there is really nothing useable other than its best cinema mode, then this projector is not worth buying for people without a dedicated dark space (in which case it doesn't matter). That is not what the reviews said though.
I would like to see this product tested with one of the ambient light rejecting screens to see if there is a workable living room combo before righting it off as dark room only.
For people waiting for something to come along with accurate numbers that apply to any lighting conditions and with a white screen,, you could be waiting forever. With the right screen and a realistic view on trade offs in ambient light, the 1000 - 2000 lumens that it sounds like this device can put out might be enough. I have lots of projectors ranging from 700 lumens up to 7000 and none work well in ambient light with a white screen. With my black-screen, most put out a passable image with the lights on. I never understand the point of reviewing a device with a white screen and then criticizing its living room performance. In this day and age we have options and know that the right screen changes things.
10,000:1 contrast ratio is more than enough to give a top class image if well implemented. Thst is 5-10 times what typical digital theater projectors state. Some opinions say that the human eye can't see a difference once you pass 5000:1 and additional performance can only be measured with equipment. We get too hung up on numbers or wether it is native or using dynamic iris. As long as it looks good, who cares? We have reached the point where cheap manufacturers are claiming 100,000:1 contrast and yet, the reviews are criticizing their black levels which shows how little you can rely on anything except seeing it for yourself. We all know that there is no standard way of measuring and the manufacturers are incented to state the numbers that sound the best even if they don't tell you the complete story.
This is the first 1080p led laser projector that is affordable for mainstream (ok upper mainstream) and has decent contrast plus a range of features to justify the price. Other offerings to date have been either disappointing or far too expensive. Manufacturers thinking they can charge more for the light source on an otherwise inferior projector are mistaken as they are ignoring the law of immediate gratification. That is, a bulb change is annoying and expensive but won't happen until at least next year but losing features will happen right now. Plus the led laser means I have to live with this lack of features for 15 years before I can tell the wife that its broken and we need a new one. Panasonic don't seem to have made that mistake which is more than can be said for other manufacturers. I've decided to stay open on this one until I see it in person.