Originally Posted by TMcG
Hi John. I watched both videos a couple of times and here is some quick feedback on the content. Just my opinion, of course, so do what you want with these suggestions.
- I'd probably make it one video that's a bit more to-the-point than two videos, at least at this point in the purchase decision-making process
- State the benefits clearly up front to hook the user and then "backfill" with the educational component. 80% larger picture is mentioned, but this area of the video may stand to benefit from a quick bullet-point list graphic of the benefits. Benefits are: Eliminate black bars, 80% bigger pictures, 25% more resolution, 25% more brightness, the only way you get all the performance you paid for in your front projector
- Stating that you are losing over "half a million pixels" is completely meaningless to most people. However, most people are familiar with 1080 for lines of resolution. It may be easier for people to understand that when you have black bars, you are only watching 810 lines on your 1080 display
- Perhaps this is a bit of sales puffery, but when the screen expands to Ultrawide, it's an exaggeration of what people can expect, assuming a constant image height setup. At the 1:50 mark in the first video is a much better side-by-side comparison. If the animation functioned much like the splash page on your website I think that is more than sufficient to iterate the differences without the exaggeration.
- Do you intend to address the difference between a lens system and a projector that simply zooms in a third video? Explaining the differences between zooming and the lens system in layman's terms should also help with the "informed consumer" approach.
These are all excellent points - thanks for taking the time to give this thoughtful consideration! I will address one by one:
1. The other feedback we got was to keep the videos under three minutes, which in the case of the second video, we already failed
The problem has been to communicate a fairly complicated message quickly. However, I agree with you that a single video would be more effective overall if we can keep the viewer's interest that long.
2. Good points all - may re-work to accommodate
3. Interesting - the other feedback we received was just the opposite - that the 1080P vs. 810P argument was lost on most people. In fact, the original script made a big deal of 1080P vs. 810P, and it was changed to the "over half a million pixels" concept instead. One of the projects I have always wanted to do was a focus group on exactly this kind of thing. I have my own instincts based upon over 25 years trying to explain this stuff to the general public, but sometimes I get over-ridden. That's why I want to do a focus group - to show the world that I was right!
4. You are technically correct, as it is an exaggeration in terms of a constant height setup. However, one of our targets is flat panels, and to make the point that flat panels are not capable of the size and impact of projection. I realize that that is not explicit in the video, but we are trying to be a bit impressionistic in terms of the experience. The side by side image serves to make the point in constant height terms (which you pointed out). Again, I will point out that our "enemy" is not 16:9 so much as the flat panel. The main thing we have discovered is that the vast majority of people have no idea that such a thing as UltraWide even exists in ANY form. Their reference is going to be flat panel, not projection. One last point in this regard. The original intent was to make the 16:9 letterboxed image in the center be the same height as the UltraWide image. However, in the compositing stage it became obvious that we could not put the two characters on either side without making them extremely tiny and "cutting off" part of the live elements at the very top (hand gestures, etc).
5. Yes, zoom vs. lens is the topic of an upcoming video
I have found over the years that "No Black Letterbox Bars, An 80% Larger Image" combined with the side by side illustration has been the most effective way to promote 235 UltraWide. This resulted in the original Panamorph video on the splash page.
Again, thanks so much for the serious consideration you gave this!