Something that has been bugging me about my new $4,000 tv and its sort of required $700 media "server" is that after paying all that, and listening to Sony crow about how everything is mastered in 4k.
There is basically no additional distribution cost for a downloaded 4k video: why exactly am I paying 5x more to get an old tv show or movie in 4k?
If these things are mastered in 4k, there is about zero cost to rip them and compress them, and then let me download on my dime to their content protected four ways from hell media server; aka disk drive plugged into the tv.
4k is going to die if they can't find customers, why are they not giving away the content or at least charging a fair price?
I suspect they are selling all the 4K units they can make right now. When sales plateau, I'd expect to see some sort of movement along the lines you describe.