People always say this, and the videophile in me agrees to a small degree. What they fail to remember (or just choose not to remember) is that Pioneer went out of the tv business for a reason...... because they failed. They had a bad business plan, they didn't sell or make enough money on their tvs and lastly, they were too expensive. It was never just about matching the Kuros performance, it was about doing it in a way that allowed them to be affordable/marketable. With the new st line, they have very high (near kuro) performance at a very affordable price. With the vt/zt, they have kuro performance for a still cheaper price than you could get a new kuro for back then. I realize we get carried away here because we are videophiles, but in this day and age of crappy walmart vizio lcds, we should be glad that Panasonic has been able to hold on as long as they have (barely) with regard to producing tvs that satisfy more than just joe six pack at walmart at an affordable price..... and stop praising pioneer. If they had a better business plan, we would have more to choose from now. You should really be disappointed in them. Its like saying that Ford dropped the ball because their new 5.0 mustang gt can only run the 1/4 mile in the high 12's when covettes were doing it 5 years ago. Mustang Gt=$30 Corvette=$50. Not fair. At least chevy was smart enough to make the corvette marketable so people have the right to choose. I realize that analogy is a stretch, but it really is almost just as ridiculous.