yeah, the ad thing is crazy. I don't know who it affects really. it's white noise to the majority of gamers and they don't notice it. most people just load their game. at least with the Xbox One, the ads will no longer be on the home tab which is a good thing.
I'm indifferent to ads because they're everywhere on every medium. AVS has ads! yes, people use ad blockers but that directly takes income out of the pockets of AVS, regardless of whether you click on the ads or not.
"There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis. If you have an ad blocker running, and you load 10 pages on the site, you consume resources from us (bandwidth being only one of them), but provide us with no revenue. Because we are a technology site, we have a very large base of ad blockers. Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising. (Although a few thousand of you are subscribers, and we thank you all very, very much!)"