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$50 World War Z "Mega Ticket": 3D Glasses, HD Digital Copy, Popcorn, Poster

post #1 of 13
Thread Starter 
Marketing movies is an inexact science. Just a few days ago, George Lucas predicted that future movie tickets could cost $150. The new Brad Pitt zombie movie—World War Z—takes a step in that direction with a $50 mega ticket, available in several Regal cinema locations.



The claim is that the $50 investment represents a $75 value. Personally, I am a bit skeptical of that figure since the package includes a "limited edition" poster of undetermined value.

The "Mega Ticket" includes:
Quote:
-One (1) adult admission ticket to the 6/19 advance 3D show of World War Z presented in RealD 3D
-One (1) HD digital copy of movie when available
-One (1) pair of World War Z collector's custom RealD 3D glasses**
-One (1) official limited-edition movie poster
-One (1) small popcorn

It's worth noticing that receiving a pair of custom 3D glasses is not guaranteed—check the fine print: **Distributed at theater box office. While Supplies last.

Based on my own quick calculations, if one takes the poster out of the equation, it is possible to duplicate the package for under $50. I also find it a bit disappointing that the mega ticket does not include a Blu-ray "when available," only a online-distribution "Digital Copy" which will most likely be part of the Blu-ray package anyhow.

The limited scope of the mega-ticket trial is a good hint that there is not a lot of confidence in this business model. Will this be the "Crystal Pepsi" of movie tickets, first introduced on a small scale and quickly forgotten after its debut? Or is it a baby step toward a new business model for selling access to Hollywood entertainment, where ticket purchases are more and more package oriented, with attendant higher prices?
Quote:
"Now that viewers can get excellent movie theater experiences at homes, studios and theaters are trying different strategies to keep bringing them in. Tomorrow night, Paramount will try a new tactic: offering buyers of its $50 "Mega Ticket" an early viewing of World War Z in 3D" - source: engadget

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Edited by imagic - 7/21/13 at 7:02am
post #2 of 13
Thread Starter 
Here are the locations that will honor a "Mega Ticket"

Regal Atlantic Station 16 IMAX & RPX – Atlanta, GA
Edwards Greenway Grand Palace Stadium 24 & RPX – Houston, TX
UA King Of Prussia Stadium 16 & IMAX – King of Prussia, PA
Edwards Irvine Spectrum 21 IMAX & RPX – Los Angeles, CA
Edwards Mira Mesa Stadium 18 IMAX & RPX – San Diego, CA
post #3 of 13
They can keep the poster and the 3D glasses.

I want the 3D Blu-ray, a LARGE popcorn and a LARGE Coke too. And free refills!
post #4 of 13
Thread Starter 
Quote:
Originally Posted by msantti View Post

They can keep the poster and the 3D glasses.

I want the 3D Blu-ray, a LARGE popcorn and a LARGE Coke too. And free refills!

No kidding, who thought a small popcorn qualifies as "mega"?
post #5 of 13
I read this news article and the first thing that popped into my head was...

"You went full ******, man. Never go full ******."

Whoever came up with this "deal" should find their way out of marketing as a profession. This is a terrible idea.
post #6 of 13
Quote:
Originally Posted by imagic View Post

Here are the locations that will honor a "Mega Ticket"

Regal Atlantic Station 16 IMAX & RPX – Atlanta, GA
Edwards Greenway Grand Palace Stadium 24 & RPX – Houston, TX
UA King Of Prussia Stadium 16 & IMAX – King of Prussia, PA
Edwards Irvine Spectrum 21 IMAX & RPX – Los Angeles, CA
Edwards Mira Mesa Stadium 18 IMAX & RPX – San Diego, CA
Irvine is actually in Orange County which it way out of Los Angeles biggrin.gif
This is a weird experiment when you consider how many large cities are not near any of these locations.
post #7 of 13
lmfao
post #8 of 13
I'll make a mega bowl of popcorn when I rent it from Redbox...
post #9 of 13
The last movie I went to, the volume was so bad, I had to keep my fingers in my ears. A kid kept kicking my seat, and talked through the whole thing. Cell phones, people in general with no respect. The day a moves is $150.00 is the day I really stop going. I do redbox rentals. More than half of whats out is worth a buck anyway.
post #10 of 13
Mega rip-off.

And, an "advance" screening that's only two days before the wide release? Big deal. They'd have to do a lot better than that.
post #11 of 13
Quote:
Originally Posted by imagic View Post

I also find it a bit disappointing that the mega ticket does not include a Blu-ray "when available," only a online-distribution "Digital Copy"

That part is so weak.

Getting the Blu-ray when it comes out would make it a better deal. Yeah, it would still a bad deal overall, but a better bad deal.

The message is clear: They want to charge top dollar and give you nothing for your money.
post #12 of 13
The movie is most likely going to suck anyway. Overblown fake looking CGI, poor plot, and bad acting is most of the stuff that comes out these days.
post #13 of 13
Thread Starter 
Quote:
Originally Posted by Jedi Master View Post

The movie is most likely going to suck anyway. Overblown fake looking CGI, poor plot, and bad acting is most of the stuff that comes out these days.

I read positive things and I'm planning on catching it on Blu-ray. Reviews were generally positive.
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