They probably are considering it for the future. However, last week at InfoComm I talked to representatives from a number DLP projector manufacturers including the mass market guys (Optoma, BenQ, etc.) up to the very high end (Christie, Barco). I was told by one rep. (who I agreed not to name) that TI plans to begin sampling a consumer-level 4K DMD chip (the DLP's micro display chip) next year with production quantities in 2015. So the bottom line is the first consumer DLP 4K projectors may show in about 2 years. I would guess these will be higher-end models at first with mid-level models showing up a year to two later.