I even picked up some new hdmi cables yester day cost me 80 buck each
You overpaid for those by about 75 bucks. Return them and buy from Monoprice, same quality.
I think there just to many setting now days on stuff
you got all kind of tv setting then seting for the bd player then the receiver
Yes, there are a lot of settings, however, it sounds like the one setting you need to find is the resolution. Either the BD player isn't outputting 1080p, or your receiver is downconverting it.