Thanks to GPM for the heads up on this.
Official "Upgrade & Save" Offer:
Terms & Conditions:
Looks like this works pretty much the same as previous U&S offers. You can tradein up to 5 DVDs per visit. Each DVD tradein gets you a $5 coupon toward the purchase of a Blu-ray priced $9.99 or above. Only one coupon can be used for each Blu-ray. Make sure you get a separate coupon for each DVD traded-in, if you want the discount to be applied at other stores. (Stores in Douglasville, GA are excluded from the offer, per the Terms & Conditions above.)
Also, word "on the street" is that their may be a "movie pull" next Sunday 7-21, which basically means BB will pull or replace some of the staler items/deals in their movie section, which could reduce or change the selection of titles in the $9.99 price range for U&S purposes.
It could just be a rumor to get people in stores, but they've done "pulls" like this in the middle of U&S deals in the past... so my guess is it's probably true. The couple stores I visited in the last week were very well-stocked with a variety of stuff in the $9.99 price range though.
If I had to speculate which movies might be pulled, my guess is it's probably stuff on the red banner $9.99, $3/14.99, etc. deals racks, because those have been around for awhile and the 3/$14.99 offer is supposed to end 7-21. If you really want somethin from those shelves for $4.99 (w/tradein), then I'd try to grab it before 7-21.
My guess is that the $9.99 Sony "SaveStation" titles (rack with the blue banner) will stay put though, because those were just recycled a week or so ago. Ya never really know though.
I visited a store yesterday to pickup a few things on the 3/$14.99 list btw, and they still didn't have a 3/$14.99 banner up to identify which ones were eligible for that offer (even though it expires at the end of the week). So some stores are definitely doing a better job of staying on top of these offers than others (and it definitely pays to do some investigating up front). All titles on the 3/$14.99 list still rang up for ~$5 each though.... And most of those titles currently list for $9.99, so they'd also be eligible for U&S.
Edited by ADU - 7/27/13 at 11:02pm