I hope Mathu is right and we see Ultra-D displays in stores this year. 3D desperately needs a good shot in the arm. If the casual viewers who walk into a Best Buy could see bright, glasses-free 3D, without eye strain or cumbersome glasses, I believe many of them couldn't resist buying it. Here's why:
In 2010, when I heard that 3D displays were going on sale at Best Buy, I was practically banging on the door before the store opened. When it finally did, the 3D TV wasn't even up and running. I had to talk the manager into setting one up for me. They also had to open a box with 3D glasses, which meant that only two people could watch at the same time. Casual passersby would glance at it and walk away. One girl even said, "That 3D set is so blurry. Who would want to buy that?" Of course, she had no glasses on - which was funny but sad at the same time. The set I saw was an early Samsung LCD, and it was riddled with ghosting. And when I asked which 3D titles were available for me to buy, I was told there were none. I could get Monsters vs Aliens if I bought a Samsung TV and a Panasonic 3D demo disc if I bought their 3D Blu-ray player. Thank goodness for 2D to 3D conversion, because that was practically the only new 3D I could my hands on for 3-4 months. Then Hollywood released one bad 3D title after another, many of them very poorly done and overpriced 2D to 3D conversions, as they tried to milk the 3D euphoria that was sweeping the CE industry at the time. 3D was getting a nasty black eye (pun intended).
This scenario has played out basically the same way every time I've gone into a store to check out 3D displays, up to the present day. It's still a chore, even for a huge 3D enthusiast like myself, to seek out a salesperson and try to see what's new in 3D technology. For the less than enthusiastic buyer, a good 3D demo simply isn't going to happen at all. Imagine instead what it would be like if people wandered through the TV section of Best Buy and couldn't help but see bright, detailed 3D displays, with good demo material, sitting right next to the 2D sets. Game changer!!!