Originally Posted by imagic
That line of thinking is called "the sunk cost fallacy
" also known as "the Concord fallacy." As of Q2 2013, UHD is eating OLED's lunch and the big guys did not see it coming. The reason? Chinese manufacturers can compete in the UHD segment which brings real price pressure, and cinemas are heavily promoting 4K projection. If chinese panel makes master OLED, then that technology has a chance. Otherwise it's toast.
On the whole, if the mainstream TV market rejected plasma for LCD due to cost factors, the same will happen to OLED regardless of whether it is technically superior.
Yep i agree, to a certain extent.
But something has to replace plasma as the front runner for black levels eventually.
Ok - only enthusiasts and videophiles care about black levels and superb shadow details - the rest care about over processed over saturated, over sharpened and blinding clipping bluish whites.
But to think how expensive plasma was when it came out originally (almost like OLED now) it was decent but had it foibles (like OLED now) but it came down in price and then wasn't so niche. It's like fifteen years ago all over again. But OLED by nature (even in it's infancy) is far superior than plasma was at the start. And would get much better than the last Kuro's much quicker. Then it's only up from there as it's only the beginning - things have to move on. A higher resolution than 1080P is good but what's behind it is more important imho.
It was a mistake imho trying to bring out a 1080P OLED. Should have pushed for U-HD OLED.
Samsung have the money to take a big loss on each panel, Sony and Panasonic probably not so much.
But something good needs to happen for us enthusiastic videophiles lol.
Maybe another tech like Sony's crystal LED may make an appearance if OLED can't - or won't.