Originally Posted by johnty
Protecting their dealer channel is ridiculous? Why is that?
If a dealer gives the customer a quote on pricing that they find ridiculous, there are other companies that offer equal or better solutions.
I can maybe understand not enforcing retail price and allow the dealer to freely establish final price without flak from the manufacturer. Final sale price can be based on overall purchase or other factors but not to establish a baseline retail price? Dealer can charge whatever they feel they can? You really think that makes sense?
There is baseline value from the manufacturer. How does that protect the dealer channel?
So pretending I'm a dealer, I quote you $10k for the sub because I made judgement call and felt you could afford it. Meanwhile, another dealer quotes another consumer $3k. Absolutely no baseline on price.. just wing it based on what the type of vehicle your consumer pulled up in?
Maserati? Quote $20k
What's the retail price? It's what I feel like making it this month.. lol
I'm actually shocked anyone would attempt to defend this.
Good luck on resale value.
Everything has MSRP.
Someone clearly misunderstood them at Cedia because it makes no sense. They likely meant they don't enforce MSRP.Edited by adidino - 9/29/13 at 6:02am