I have a few tired old sayings I like to trot out for audio discussions.
A speakers is what it is, and does what it does, but it is not what it it not, and does not do what it does not do.
That seem fairly obvious, if not a bit convoluted. However, it has both meaning and wisdom.
Take BOSE as an example, especially in their higher end line. These are speakers within a design concept, the Direct/Reflected model. If that is what you want done, then these are the speakers for you. However, if that is not what you want done, then logically these are not the speakers for you, which bring up the saying that usually follows the above -
You don't buy a Mini-Cooper to haul cargo freight. That is not what a Mini does, though there are other things that a Mini does well.
Keep in mind, that there is a HUGE element of preference to speakers. For many, their ideal speakers is a Bad speaker by any objective measure - heavy exaggerated droning bass, muffled mids, piercing highs. Who are you, or me, to tell them they are wrong? If they are satisifed that is all that matters.
Test measurement can tell us something about a speaker, but they don't tell us everything.
For example, if you have a bookshelf and the reviewer raves about the bass from such a small speaker, then we look at the Frequency Response charts, and see a big bass bump, that explains what you hear.
As another example, if we have a speakers that seems to have significant life and presence, and we see a midrange bump, that explains it.
And so on.
Test results are informative, but they are not definitive. There is nothing better or higher than your ears to tell you what you need to know, but as we all know, our ears can be fooled. There is a large Psycho-Acoustic component to audio. Certain things can lead us to believe one thing in the short term, that turns out wrong in the long term.
If you hear two speaker side -by-side, one with slightly exaggerated bass, but otherwise the same, most will have a tendency to gravitate toward more bass. If one speaker is slightly louder, but otherwise the same, we will gravitate toward the louder speaker. In some cases more treble, assuming it is not harsh or piercing, will make a speaker seem more present in the short term. However, none of these things will satisfy a discriminating listener in the long run.
So, I repeat - Test results are informative, but they are not definitive.
While it is possible for a speaker to measure good and sound bad, I think that is far more rare than the people who trot out that saying would have us believe. It is possible but rare.
When Stereophile Magazine reviews a speaker, they test the speaker after the listener has reviewed it, because they do not what the review to build a bias for seeing the test results. To illustrate, if there is a slight dip in the midrange and the reviewer knows this, then his listening review will confirm that. His review confirms not what his ears tell him, but what his eyes show him. To get an unbiased review, the reviewer simply can not have the measurement results before the review.
Moving back to the top of my post again. There are purpose driven speakers. There is a reason they don't throw Rock Concerts with a pair of 5" bookshelf speakers. They do not remotely serve that purpose.
To get what you want, you have to know what you want.
You have to understand your needs to get the right speakers to fill those needs. Far more than measurements, the purpose driven aspects of your requirements determines the speaker you buy. If you are a staving student in a dorm room, likely you want satellites or small bookshelf. If you are a mature sophisticated and successful gentleman with a large listening room, the likely you want good quality floor-standing speakers. If you priorities is Music, then you likely want a stereo. If you priority is Movies, then likely you want a Surround Sound system. Though for a fixed budget, you will get a much better stereo for your money.
Bose speakers fill a purpose, but they absolutely do not fill the same purpose that Focal Grande Utopia fill.
So, the point of all this is, as I have said twice before -
Measurements are informative but they are not definitive.
There are many other factors that determine what you ultimately hear - quality of drivers, precision and detail in the crossover design, cabinet resonance and general cabinet vibration, orientation of the drivers, and many other factors.
A speaker that measure well, indicate a speaker that will sound good, It doesn't guarantee it, but it does indicate it. A speaker that measures grossly bad, could still sound good to some people, but most would steer clear unless it served some unique purpose.
But then .... that's just my opinion.