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Sony 65W850a reviews - Page 21

post #601 of 2612
So do the colors change based on the scene or did you change them to fit the scene? Was thinking about getting the philips led but those look great. Mind if I ask how much Costco was selling it for?
post #602 of 2612
Wow, that looks great.

Is it this? And only one box required?

http://costcocouple.com/sylvania-mosaic-led-flexible-light-kit/

And does it come with tape on one side or how did you fasten it?

Sharp!
post #603 of 2612
Love the backlighting, is that cool or what..
post #604 of 2612
Quote:
Originally Posted by Ahzari View Post

So do the colors change based on the scene or did you change them to fit the scene? Was thinking about getting the philips led but those look great. Mind if I ask how much Costco was selling it for?

Yes, you control the colours. Has different settings that will change it for you as well. Costco is selling it for $29.99.
Quote:
Originally Posted by ancaster View Post

Wow, that looks great.

Is it this? And only one box required?

http://costcocouple.com/sylvania-mosaic-led-flexible-light-kit/

And does it come with tape on one side or how did you fasten it?

Sharp!

Yes, this is the set. Only 1 box required and you will only need 4 of the 6 LED strips. Has 3M tape are on the back of the LED strips.
post #605 of 2612
Quote:
Originally Posted by WhiteSands View Post

Love the backlighting, is that cool or what..
Thanks, it does look really neat. Any brighter it would light up the room. This set is dimmable as well.

I was going to go with the Ikea set but this was $10 cheaper and was also longer as it comes with 6 LED strips that are 2 ft . long each.
post #606 of 2612
Quote:
Originally Posted by redevil View Post

Thanks, it does look really neat. Any brighter it would light up the room. This set is dimmable as well.

I was going to go with the Ikea set but this was $10 cheaper and was also longer as it comes with 6 LED strips that are 2 ft . long each.

Big fan as well! Any chance of some pics of how it looks installed behind the entertainment center?
post #607 of 2612
You just jogged my memory. I saw this effect with white lights at ikea last week and it looked great. It looks even better in your colored setup. I'm doing it! Good job redevil smile.gif
post #608 of 2612
Quote:
Originally Posted by Cayloe View Post


Big fan as well! Any chance of some pics of how it looks installed behind the entertainment center?

 

Here you go. White box at the bottom of the first picture has a little extension that has the remote sensor attached to it. 

 

   

 

post #609 of 2612

Thanks redevil!  This is what I was looking for...I am definitely stealing this idea.

post #610 of 2612
I have something like this stuck to the back of my tv: http://www.ikea.com/ca/en/catalog/products/00119424/

It's plugged into my amplifier's switched power outlet, so when I turn the amp on, the lights come on!

cool.gif
post #611 of 2612
Still no decent reviews?
post #612 of 2612

 

 

 

Here's my clouding and vertical column banding on my set. Ya'll think this warrants an exchange? It's a lot more noticeable in person. I'm afraid I might get a set that's worse. What do ya think?

post #613 of 2612
post #614 of 2612
Quote:
Here's my clouding and vertical column banding on my set. Ya'll think this warrants an exchange? It's a lot more noticeable in person. I'm afraid I might get a set that's worse. What do ya think?

I can probably get similar pictures on a dark screen using my camera. Sitting in my recliner with no picture input the picture always looks fully black other than the text, looking as if the set was turned off. Your second picture is a ways out of the viewing angle and would look like that if I used my camera. I can stand at that same rather steep viewing angle while looking at a dark screen I would see a dark gray picture instead of all black. I took some earlier pictures at this steep angle of a all black screen and could also see some screen distortions. I could not see those without using my camera.

I think the set you have now is as good as any of us are using. How about others looking at your TV, your wife, relatives or neighbors, do they see the same thing as your seeing in your screen shots.
,
Edited by WhiteSands - 1/10/14 at 1:58pm
post #615 of 2612
Quote:
Originally Posted by esdeezy View Post








Here's my clouding and vertical column banding on my set. Ya'll think this warrants an exchange? It's a lot more noticeable in person. I'm afraid I might get a set that's worse. What do ya think?

I just sent back my third set today due to uniformity issues. Given the price of these sets if it bothers you don't think twice just get it replaced... All three of mine had bright spots that were very distracting, not something that should happen on such an expensive TV. Good luck! I'm going to wait for the 14 models to get released before buying again as I can't find a good alternative to this sony.
post #616 of 2612
Quote:
Originally Posted by esdeezy View Post
 

 

 

 

Here's my clouding and vertical column banding on my set. Ya'll think this warrants an exchange? It's a lot more noticeable in person. I'm afraid I might get a set that's worse. What do ya think?

WTF?  Good God man, how are you getting the W850A to look like that?  Any time there's a black background on my screen it is pitch black, as in it looks like the entire backlight is turned off.  There's got to be more to this than the seemingly very low probability that you've bought 3 defective TV's in a row?  We've got to get to the bottom of this.  I feel bad for you guys having to return so many TV's.  Not to mention whoever you're buying them from must be ready to stop selling them to you.  :)


Edited by JackBurton1986 - 1/10/14 at 9:42pm
post #617 of 2612

Okay, I just turned off my set top box and watched the FIOS TV screen saver bounce around for a minute.  The screen behind it is completely and utterly pitch black.  There has to be something more to this mdchaser and esdeezy.  What you're showing in your pictures is like nothing I've ever seen on a TV before much less a W850A which I consider to be among the best LCD has to offer.


Edited by JackBurton1986 - 1/10/14 at 9:41pm
post #618 of 2612
Quote:
Originally Posted by JackBurton1986 View Post

Okay, I just turned off my set top box and watched the FIOS TV screen saver bounce around for a minute.  The screen behind it is completely and utterly pitch black.  There has to be something more to this mdchaser and esdeezy.  What you're showing in your pictures is like nothing I've ever seen on a TV before much less a W850A which I consider to be among the best LCD has to offer.

From those pictures, the TV isn't being fed a signal. You are looking for uniformity issues the correct way. The screen saver is engaging the local dimming and giving you a black screen. Of course they are going to have issues without feeding it a signal. I've yet to see an edge lit led set without clouding or bleed when local dimming wasn't being used. If it's actually there with content, then thats another story.
post #619 of 2612
Ok I tried here to show a duplicate angled same screen shot of my TV with no signal applied. Jack and cjsiv both made good comments for what these in question pictures show vs what they are actually seeing.

I had never thought about with no signal applied then their would be no local LED dimming. Same as no signal/ no local dimming control. So that's the reason the panel simply floats without a signal, same as what he is seeing in his pictures. That would be like the bright LED's shining full bright on the now black LCD screen and the light leaks though due to no local dimming caused by the missing TV signal.

I took 4 pictures at a angle with the picture mode set to 'standard'. The settings were set exactly as when I normally watch TV. Here are my results and I included 3 scenic pictures using a tripod at that same angle just to see the HD picture quality in comparison. I did a centered view of the bird so you can compare it for any color loss compared to the angled one. The darker corners in the last bird picture is that way and definitely not in the set.

One reason the screen looks great on Picture Mode, 'Standard' is that I keep the backlight up to Max. The other Standard settings are simply set to default.

You can see a soft yellow area in the upper left of the dark screen. That's a old lamp over in the corner of the room I forgot to turn off. The blue backlight you see is a simple blue CFL I bought at Lowe's home improvement. I think I saw this bulb also at Walmart. I used a socket/ plug combo and plugged it into the APC battery backup/ regulator I use for the TV. The APC unit sits right behind the TV.

What are your thoughts on these angle shots.

left click the first picture, then look for the arrow in the upper right to continue though the other pictures.










Edited by WhiteSands - 1/11/14 at 4:12am
post #620 of 2612

Hi All,  newbie to the forum but have been coming here for advice for some time.    I finally decided to ditch my old Sony HS61 M1 Tank  ( which I can't give away ) and bought the 65w850.

 

First impressions,   loved it,  colors are awesome,  input lag is like 20ms. In my 40s and I'm still a gamer.   Haven't upgraded the 360 as of yet.  For those curious,  no lag.

 

Day 2,  noticed glare from lights in my home,  I have an open floor plan.  I'll post a picture below,  3 lights on and daytime.  I was so disgusted I called for an RMA.

 

After reading for hours,  I figured it was just because this thing lacks the dark black panel as used in the w900 and new XBR65 4k ( the one without the ugly speakers )

 

Took a ride to best buy to look for things I never noticed before.  Didn't matter what set I looked at,  4k plasma w900,  didn't matter what brand,   I could see a mirror image of every light on the ceiling.  Something I never looked for or noticed before.   Is Oled going to correct this issue?   Maybe that's another thread....

 

So after a few days,  I'm over the glare / reflection and back to considering keeping it.  Giving myself until early next week to make a final decision on exchange or getting w900 or giving up all together and rolling the M1 back into the living room.

 

After reading almost every thread regarding the 850,   I'm going to find something wrong with it right,  so I need some help ,  2nd opinion.   My GF loves the tv,   but If I showed her a piece of tin foil and moved it around so it sparkled she love that too.

 

I'm pretty sure I see vignetting and banding and wonder if this is a bad set or are they all like this.   I got a really good deal on this tv,  but still,  for the money,  come on,   why isn't it back lit or full array.

 

What do you think,  keep it or ditch it,   I know it's hard to tell from pictures,  but I see 3 horizontal lines,  almost evenly spaced center 3rd of the screen.  Watching the movie Battleship, open ocean scene,  gray clouds,   I can see them,  they don't move as the camera pans.   See the dimming on both sides?   Bad panel or is this the design of the tv.  (second pic horizontal line is my flash)

 

 

 

 

post #621 of 2612
A way to possibly reduce those reflexions is to put the tv a little higher and tilt it forward just a bit.
post #622 of 2612
Quote:
Originally Posted by bm01 View Post

A way to possibly reduce those reflexions is to put the tv a little higher and tilt it forward just a bit.

Agreed! I've found that if you can wall mount your unit and tilt it forward then the reflections are not an issue. I have a set on the wall in my office and between the lights and the windows the reflections are horrible if in the vertical position. However, as soon as I tilt the screen the reflections go away. Of course, if you can't wall mount then tilting will not help.

Leon McKee
post #623 of 2612
post #624 of 2612
Quote:
Originally Posted by Brknarrow View Post

Hi All,  newbie to the forum but have been coming here for advice for some time.    I finally decided to ditch my old Sony HS61 M1 Tank  ( which I can't give away ) and bought the 65w850.

First impressions,   loved it,  colors are awesome,  input lag is like 20ms. In my 40s and I'm still a gamer.   Haven't upgraded the 360 as of yet.  For those curious,  no lag.

Day 2,  noticed glare from lights in my home,  I have an open floor plan.  I'll post a picture below,  3 lights on and daytime.  I was so disgusted I called for an RMA.

After reading for hours,  I figured it was just because this thing lacks the dark black panel as used in the w900 and new XBR65 4k ( the one without the ugly speakers )

Took a ride to best buy to look for things I never noticed before.  Didn't matter what set I looked at,  4k plasma w900,  didn't matter what brand,   I could see a mirror image of every light on the ceiling.  Something I never looked for or noticed before.   Is Oled going to correct this issue?   Maybe that's another thread....

So after a few days,  I'm over the glare / reflection and back to considering keeping it.  Giving myself until early next week to make a final decision on exchange or getting w900 or giving up all together and rolling the M1 back into the living room.

After reading almost every thread regarding the 850,   I'm going to find something wrong with it right,  so I need some help ,  2nd opinion.   My GF loves the tv,   but If I showed her a piece of tin foil and moved it around so it sparkled she love that too.

I'm pretty sure I see vignetting and banding and wonder if this is a bad set or are they all like this.   I got a really good deal on this tv,  but still,  for the money,  come on,   why isn't it back lit or full array.

What do you think,  keep it or ditch it,   I know it's hard to tell from pictures,  but I see 3 horizontal lines,  almost evenly spaced center 3rd of the screen.  Watching the movie Battleship, open ocean scene,  gray clouds,   I can see them,  they don't move as the camera pans.   See the dimming on both sides?   Bad panel or is this the design of the tv.  (second pic horizontal line is my flash)

I would give the TV some time to get used too. I doubt my W850 picture quality would look very good in a bright lit room. I have one table lamp in the corner of the living room with a low 10 watt 'indoor' CFL to give the room some illumination. Next up I will use the Sylvania LED back strips on the back of the TV that to illuminate the room. The kit includes a remote to change colors or dim the LEDs. I doubt this setup would cause any screen reflections.. You should have seen the reflections on my Panasonic plasma set that used a very reflective thin corning glass front over the 55" screen that this set replaced.

I don't understand you used your flash and posted the first picture complaining about screen reflections. All TV's have screen reflections some worse that others. I have no problem with with this sets dark panel cover over the LCD screen to protect it. I don't understand were you read that this TV don't include a dark panel. Check out the specs for this set here below. Page down on the site and check the Display list.

http://www.abt.com/product/72641/Sony-KDL65W850A.html

Your black pictures look great as they should 'with signal' at that angle. It's best to take any pictures with the lights off or very dim to see any picture abnormalities. I see none on my TV. I will send you a PM showing how to get rid of the light vignetting your seeing.

I think you should keep it unless you want to pay $500 to $1000 more for a 4K set. The 4K don't really show up unless you have a 70"/ 80" or larger screen. I doubt you will find a better TV in this 65" model as long as Sony continues with their colorful Triluminos panel. Check with your seller you should have up to 30 days to return the set if you not satisfied.

I don't see the 3 horizontal lines you mention, evenly spaced in the center 3rd part of the screen. If you talking about the first picture you need to take another this time with the lights off to eliminate any reflections and no flash.

About the Battleship movie, why would the clouds move as the camera pans along with the ship. That would be in the movie. All the TV does is reproduce the video signal that's put into it's HDMI or other input from your blu-ray or cable/ dish receiver.

You mention seeing the dimming on both sides. A first I thought your talking about the LED Edge lit panel with local dimming. Second thought your trying to say you see some vignetting. Again I can help you get rid of that.

I would like to see another picture like this one you took, without any light reflections and maybe a little closer view including the TV frame to better look for any picture abnormalities. I have my best screens shots with the TV picture mode set to standard.

Do remember the camera can show problems in the TV picture that you can't see without the camera.


Edited by WhiteSands - 1/11/14 at 4:53pm
post #625 of 2612
Quote:
Originally Posted by cjsiv View Post


From those pictures, the TV isn't being fed a signal. You are looking for uniformity issues the correct way. The screen saver is engaging the local dimming and giving you a black screen. Of course they are going to have issues without feeding it a signal. I've yet to see an edge lit led set without clouding or bleed when local dimming wasn't being used. If it's actually there with content, then thats another story.

cjsiv,

Thanks for the explanation.  I don't sit around watching my TV with no signal sent to it so I had no idea how he was able to make the W850A look so bad but now I understand.  Honestly, I think guys are spending to much time trying to find flaws in this television.

post #626 of 2612
Quote:
Originally Posted by WhiteSands View Post

Ok I tried here to show a duplicate angled same screen shot of my TV with no signal applied. Jack and cjsiv both made good comments for what these in question pictures show vs what they are actually seeing.

I had never thought about with no signal applied then their would be no local LED dimming. Same as no signal/ no local dimming control. So that's the reason the panel simply floats without a signal, same as what he is seeing in his pictures. That would be like the bright LED's shining full bright on the now black LCD screen and the light leaks though due to no local dimming caused by the missing TV signal.

I took 4 pictures at a angle with the picture mode set to 'standard'. The settings were set exactly as when I normally watch TV. Here are my results and I included 3 scenic pictures using a tripod at that same angle just to see the HD picture quality in comparison. I did a centered view of the bird so you can compare it for any color loss compared to the angled one. The darker corners in the last bird picture is that way and definitely not in the set.

One reason the screen looks great on Picture Mode, 'Standard' is that I keep the backlight up to Max. The other Standard settings are simply set to default.

You can see a soft yellow area in the upper left of the dark screen. That's a old lamp over in the corner of the room I forgot to turn off. The blue backlight you see is a simple blue CFL I bought at Lowe's home improvement. I think I saw this bulb also at Walmart. I used a socket/ plug combo and plugged it into the APC battery backup/ regulator I use for the TV. The APC unit sits right behind the TV.

What are your thoughts on these angle shots.

left click the first picture, then look for the arrow in the upper right to continue though the other pictures.









Nice demonstration Whitesands.  Your photos do a nice job of showing what the W850A is capable of.

post #627 of 2612
Quote:
Originally Posted by Brknarrow View Post
 

Hi All,  newbie to the forum but have been coming here for advice for some time.    I finally decided to ditch my old Sony HS61 M1 Tank  ( which I can't give away ) and bought the 65w850.

 

First impressions,   loved it,  colors are awesome,  input lag is like 20ms. In my 40s and I'm still a gamer.   Haven't upgraded the 360 as of yet.  For those curious,  no lag.

 

Day 2,  noticed glare from lights in my home,  I have an open floor plan.  I'll post a picture below,  3 lights on and daytime.  I was so disgusted I called for an RMA.

 

After reading for hours,  I figured it was just because this thing lacks the dark black panel as used in the w900 and new XBR65 4k ( the one without the ugly speakers )

 

Took a ride to best buy to look for things I never noticed before.  Didn't matter what set I looked at,  4k plasma w900,  didn't matter what brand,   I could see a mirror image of every light on the ceiling.  Something I never looked for or noticed before.   Is Oled going to correct this issue?   Maybe that's another thread....

 

So after a few days,  I'm over the glare / reflection and back to considering keeping it.  Giving myself until early next week to make a final decision on exchange or getting w900 or giving up all together and rolling the M1 back into the living room.

 

After reading almost every thread regarding the 850,   I'm going to find something wrong with it right,  so I need some help ,  2nd opinion.   My GF loves the tv,   but If I showed her a piece of tin foil and moved it around so it sparkled she love that too.

 

I'm pretty sure I see vignetting and banding and wonder if this is a bad set or are they all like this.   I got a really good deal on this tv,  but still,  for the money,  come on,   why isn't it back lit or full array.

 

What do you think,  keep it or ditch it,   I know it's hard to tell from pictures,  but I see 3 horizontal lines,  almost evenly spaced center 3rd of the screen.  Watching the movie Battleship, open ocean scene,  gray clouds,   I can see them,  they don't move as the camera pans.   See the dimming on both sides?   Bad panel or is this the design of the tv.  (second pic horizontal line is my flash)

 

 

 

 

 

First, you're seeing the reflection because Sony and most manufacturers now use glossy screens on their LCD TV's because they enhance colors.  You can't have "liquid blacks" with a true matte screen like what your computer monitor uses.  They will look faded and washed out.  Trust me on this, glossy is the way to go for TV screens.  Believe it or not the W850A is actually less glossy than some alternatives.  As Whitesands pointed out, the mirroring effect on a plasma screen is so strong you could turn off the TV and shave by the reflection in the screen.  Samsung and LG are using what must be a 1/4" thick glossy plastic screen on their LCD's now in an attempt to deepen their colors.  I like the effect but you can't have a bunch of light behind you when you watch a screen like that or you will be watching your reflection more than whatever movie or TV show you're tuned into.  The reward of the glossy screen is when you're watching at night without your ceiling lights turned on you get the clearest picture with the deepest blacks and colors possible.  Sharp is the only manufacturer I can think of off hand that is still using true matte screens on some of their TV's and every time I see them I think they look dull by comparison.  Sony has a thin, glossy outer screen over what appears to be a lightly matted filter.  When it's turned off it's black and reflective but you can't see detail in the reflection which is nice as I don't enjoy watching myself in the reflection when the screen goes dark.

 

Second, I think your girlfriend knows more about TV picture quality than you give her credit for.  The W850A is one of the best looking 65" LCD panels out there.  It is the "Deep Black" panel like the W900A in spite of the nonsense you've read on this forum and probably others.  It has the best colors I've seen on any set period.  It has excellent motion handling for an LCD.  You mention the price but you're going to be hard pressed to find a better looking 65" LCD screen for any price including those that are much more expensive than the W850A.

 

Third, screen uniformity is not ever going to be perfect on an edge lit LCD or any LCD for that matter.  You mentioned full array (presumably micro-dimming) backlighting and even though that was once a promising technology the major manufacturers have already abandoned it due to very high production costs.  I've also been told it's more prone to reliability issues as it uses hundreds of small LED's that are each directly focused of a small portion of the screen.  For that reason if one of those small LED's burns out there's a very focused and obvious dark area left on the TV that looks like pixel burnout.

 

Fourth, regarding the pictures you posted.  I think your set is fine.  The last picture of the white background is very similar to mine in that there's are slightly darker (tanish colored) bands that run down the screen in a crescent shape.  That just comes with the territory with LCD TV's unfortunately.  I had a 60" CCFL backlit LCD that had shadowing dark streaks that looked like rain clouds running down the screen.  As I've said before, the perfect TV has not been invented yet and screen uniformity is the biggest weakness of LCD TV's.  That and off angle viewing.  I keep seeing pictures posted of this TV from extreme off-angles.  Do not buy an LCD TV with the intent of sitting 45 degrees from the side of the TV and having it look as good as it does from viewing straight on.  LCD is not like plasma, it does not use individually illuminated pixels and it the image will fade the further you move to the side.  Fortunately, I don't think most people view their TV's from the angles of many of the pictures posted on this forum which in my opinion are simply an attempt to show poor picture quality that doesn't exist under a normal viewing environment.......kind of like the pictures posted recently of the W850A with no signal to the TV.  Honestly, who watches a TV with no signal? Why would you watch a TV with no signal? etc.

 

Finally, only you can decide if you should keep the TV or not.  I personally don't think you have a defective set.  If screen uniformity is your highest priority then I have to recommend returning the W850A and do not bother replacing it with another 65" LCD because you're going to notice many of the same issues.  It's inherent in the technology.  You could always try plasma but if you don't like the screen mirroring on the W850A you're really not going to like how reflective a plasma screen is.  Also, beware of burn-in.  Talk about the ultimate screen uniformity annoyance.  Imagine having network symbols and sports crawlers permanently burned into your screen.  Some plasma owners don't ever have a problem with burn-in but both of my plasmas burned in quickly and permanently and I can tell you it can turn a beautiful TV into something that makes you cringe every time you turn it on when you see the collection of burned-in junk strewn across your screen.


Edited by JackBurton1986 - 1/11/14 at 8:04pm
post #628 of 2612

Thanks Jack and Whitesands,   here's a few more pictures.   I think Whitesands is correct in that I haven't given it enough time to get used to. 

 

Leon,  wall mount may be in my future,  I just can't stand looking up at a tv.   I have a BDI Braden on order and I believe they have something similar to what you posted that slides right underneath.  Unfortunately I need a new receiver to replace my useless yamaha rx-v1300 so no funds for that at the moment. Leaning towards Denon X4000 or Marantz sr7007,   not sure spending the extra on the marantz is worth it.

 

As of right now I'm leaning more towards keeping it,   the other option is getting the 55.

 

Jack,   any reason why Sony doesn't list the deep black panel for this set in their website?   Kinda a mute issue at this point for me,  just curious.

 

Here's some more pictures:

 

 

 

post #629 of 2612
I have spoken to a Sony rep about the deep black panel and he said the w850a does not have it. The deep black panel is just the AG coating, and the w900a and w850a have extremely different AG coatings. If you think the w850a is reflective, than the w900a is not for you. It is much more reflective, but this may be what gives it the deeper colors.
post #630 of 2612
Quote:
Originally Posted by Brknarrow View Post
 

Thanks Jack and Whitesands,   here's a few more pictures.   I think Whitesands is correct in that I haven't given it enough time to get used to.

 

Leon,  wall mount may be in my future,  I just can't stand looking up at a tv.   I have a BDI Braden on order and I believe they have something similar to what you posted that slides right underneath.  Unfortunately I need a new receiver to replace my useless yamaha rx-v1300 so no funds for that at the moment. Leaning towards Denon X4000 or Marantz sr7007,   not sure spending the extra on the marantz is worth it.

 

As of right now I'm leaning more towards keeping it,   the other option is getting the 55.

 

Jack,   any reason why Sony doesn't list the deep black panel for this set in their website?   Kinda a mute issue at this point for me,  just curious.

 

Here's some more pictures:

 

 

 

Brknarrow,

I don't know why Deep Black isn't listed on the Sony site while it is listed on others, like the one Whitesands provided a link to?  After watching the W850A side by side with the new 4K XBR-X850A showing the same movie I could not tell any difference in the black levels between those two TV's and the XBR has the "Deep Black Panel" according to the spec sheet on the Sony website.  I also couldn't tell the difference in black levels between either of the before mentioned sets and the W900A either.  They all produced black levels that to my eye are very close to plasma, which is quite impressive for an LCD.  UFO's conversation with the Sony rep about the Deep Black panel actually being an anti-glare coating is interesting though and may explain something I noticed while watching a W900A in Best Buy.  While the picture quality of the W850A and W900A are very similar the W900A that I saw in the store had what appeared to be some sort of coating on the outside of the screen.  It reminded me of when a car paint job doesn't dry properly and leaves an "orange peel" finish with thousands of shallow little dimples on the surface.  The whites weren't quite as crisp on the W900A either (they were showing slow motion snow skiing so it wasn't hard to judge the picture quality of white background scenes).  At the time I assumed it was just the settings the TV was programmed.  For example, I think some of the "warm" settings leave whites with a yellowed appearance but now I'm starting to wonder if it was actually the "Deep Black" coating.  If that's the case maybe Sony should refer to it as what it is, an anti-glare coating and not actually a different type of panel.

 

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