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IMAX Private Theatre System Update - More Details

post #1 of 24
Thread Starter 
The first posts here were in April and May, so as most AVSers no doubt know, IMAX is offering their technology to wealthy homeowners. They're calling it IMAX Private Theatre™ (their spelling). Full disclosure, I am one of the dealers in the U.S. General information about the system is on their website: http://www.imaxprivatetheatre.com/

There are some interesting details that aren't mentioned on the website:

1. The minimum height of the IMAX compound curve screen is 12-feet. No less. The system requires a room-within-a-room built to IMAX's strict specifications for correct site-line geometry, NC15 acoustics, correct air handling, tiered seating, etc. The tiered seating required for correct sight lines and clearance of the bottom of the projector light cone necessitates a minimum room ceiling height of 15-feet. A separate projection room is also required. If you don't have a large enough room that will work, you have to build it. There is no compromising.

2. The Private Theatre system has 4K resolution. Commercial IMAX theaters are 2K. The brightness of the Private Theatre dual projection system is such that IMAX had to dial back lamp output.

3. The 4K pixel-mapped dual projector configuration means that when viewing 3-D, each projector can simultaneously display the complete left or right image to each of the viewer's eyes. This not only reduces/eliminates eye fatigue, it also makes the 3-D effects better. Images jump off the screen into the room with greater realism. As a fan of 3-D, that alone makes me salivate.

4. IMAX is about content and the system includes 120 of their titles on a Kaleidescape-like server, both their institutional documentaries and full featured films. All have had the benefit of IMAX's post-production processing. (The post-production of Hollywood's best blu ray releases is often done by IMAX. The reason is that Hollywood's target commercial theater has a 35-foot screen displaying images from a 2K projector. Which looks like doo-doo on a minimum 70- by 50-foot, IMAX screen, never mind one of their 100-footers.)

5. In addition to the bundled IMAX titles, the PRIMA Cinema movie service hardware is also installed in the equipment rack. All the homeowner has to do is sign up with PRIMA and pay their fees to watch new releases.

6. It goes without saying that anyone purchasing the system must have very deep pockets even if you have an existing empty shell on your property that can accommodate the substantial build out. But, interestingly, IMAX's price is the same no matter what size screen you want and what size speakers that may dictate.

7. There are HDMI and analog connections for blu ray players, satellite and cable boxes, game consoles, streaming content. There's no weirdness with the nuts and bolts connections. (Compare this with the input headaches from Sony's first SRXR 4K projectors that were sold into a number of private homes; trying to play a blu ray digitally was a nightmare. Even today, sending 3-D to a commercial grade projector - which lots of wealthy private homeowners with large screens purchase - is complex requiring costly add-on hardware. So complex, that the clients often opt to hire a projectionist to run these movie showings.)

8. For sports fans, the system's video processor can do multiple onscreen windows. Sunday afternoon NFL fans will be in heaven - all the games at once on, say, a 40-foot wide screen. Or larger.

9. The system also includes a music server. And why not do that for well-heeled music lovers? Yes, you don't get to choose your own speakers and electronics, but the room is optimized for the IMAX speaker array and it's tuned daily via remote monitoring of the proprietary microphones that collect data from each laser-aligned loudspeaker.

10. You pay for nothing else for the first 5 years. All maintenance is covered, even lamps. The aforementioned remote system monitoring is provided 24/7/365 on the same customer service platform as IMAX's commercial installations. This is to ensure that the homeowner receives precisely the same preventative maintenance and response times that the IMAX commercial theaters receive (which can never be down because otherwise dollars walk out the door).
Edited by PF - 10/1/13 at 9:26am
post #2 of 24
Just plain awesome. If only I had the cash to do it, I would!
post #3 of 24
PF are you there this week. Say hi to the guys for me!

Neil
post #4 of 24
PF,
Who makes the projector(s)

Art
post #5 of 24
Quote:
Originally Posted by PF View Post

4. IMAX is about content and the system includes 120 of their titles on a Kaleidescape-like server, both their institutional documentaries and full featured films. All have had the benefit of IMAX's post-production processing. (The post-production of Hollywood's best blu ray releases is often done by IMAX. The reason is that Hollywood's target commercial theater has a 35-foot screen displaying images from a 2K projector. Which looks like doo-doo on a minimum 70- by 50-foot, IMAX screen, never mind one of their 100-footers.)

5. In addition to the bundled IMAX titles, the PRIMA Cinema movie service hardware is also installed in the equipment rack. All the homeowner has to do is sign up with PRIMA and pay their fees to watch new releases.

quote]

Do you know why IMAX partnered with Mozaex rather than Kaleidescape for the server? Kaleidescape seems to have a much better reputation than Mozaex and this system doesn't appear to be cutting any corners, so K* would seem to be a natural fit. As an aside, I'm pretty sure anyone with this system will have a Kaleidescape anyway.

Also makes total sense to have a PRIMA Cinema player in the rack, I would think they should also throw in a Sony 4K player as well.

For anyone that does get this, they could really utilize a 1Gb internet connection for all the downloading to the different servers!
post #6 of 24
Quote:
Originally Posted by Art Sonneborn View Post

PF,
Who makes the projector(s)

Art

+1
post #7 of 24
I imagine they would be Christie as both companies are Canadian.
post #8 of 24
but you would imagine incorrectly ;-)
post #9 of 24
Quote:
Originally Posted by ceenhad View Post

but you would imagine incorrectly ;-)
So since you know who doesn't ,do you know who does ?

Art
post #10 of 24
Barco chassis then modified in house.
post #11 of 24
Quote:
Originally Posted by ceenhad View Post

Barco chassis then modified in house.

Ah, just like one of Cineramax's theaters smile.gif What are they using for the processor & eq? If I had to guess I would say the Datasat would be a logical fit.
post #12 of 24
Thread Starter 
Quote:
Originally Posted by Art Sonneborn View Post

So since you know who doesn't ,do you know who does ?

Art

Hi Art. Because of NDAs, I can't say, but it isn't too, too hard to figure out.
post #13 of 24
Thread Starter 
Whatever manufacturer is the supplier, it is a unique SKU, so you won't be able to buy it off the shelf. It is highly modified to IMAX's spec.

BTW, it's not "projector" to be absolutely precise, it's "projectors." It's a stacked system.
post #14 of 24
RE: IMAX compound curve screen


Hi PF, Long time and Godspeed with your Imax dealership efforts.

When I hear you say Compound Curve, are you saying compound curve screen as with different RADII?
post #15 of 24
Thread Starter 
Hi C. Thanks. Same to you in all your efforts - many of which are legendary.

Compound curve is the terminology that IMAX is using. I haven't seen any drawings or elevations yet, so I can't confirm at this point.
post #16 of 24
For those Canadians reading this thread, IMAX will be at TAVES from November 1-3 (Toronto Audio/Video Entertainment Show).

They will be hosting Private Theatre Seminars for those interested in this route.

By the way, to the original poster, IMAX Private Theatre is spelt correctly as TheatRE in Canada (not spelled Theater as in the U.S.) among other spelling variants when compared to U.S. and England. Oh! The evolution of language...

Here's the link to TAVES: www.taveshow.com
post #17 of 24
Quote:
Originally Posted by Michael Osadciw View Post

For those Canadians reading this thread, IMAX will be at TAVES from November 1-3 (Toronto Audio/Video Entertainment Show).

They will be hosting Private Theatre Seminars for those interested in this route.

By the way, to the original poster, IMAX Private Theatre is spelt correctly as TheatRE in Canada (not spelled Theater as in the U.S.) among other spelling variants when compared to U.S. and England. Oh! The evolution of language...

Here's the link to TAVES: www.taveshow.com

Will this include an IMAX private theater demonstration ?

Art
post #18 of 24
Quote:
Originally Posted by Art Sonneborn View Post

Will this include an IMAX private theater demonstration ?

Art
I am pretty sure it does not.
post #19 of 24

good,For anyone that does get this, they could really utilize a 1Gb internet connection for all the downloading to the different servers!

qhWv

post #20 of 24
Thread Starter 
It would be nice, but it's not essential. The system is designed to work with site conditions that are not outside of the residential norm. You don't have to bring in 200 amp service just for your IMAX Private Theatre, for example. The most onerous requirement is the width, height, and depth of the room that is dictated. You may have to build the room from scratch to meet IMAX's minimum geometric requirements (which are not negotiable). If you can't carve it out from space within the existing structure, you may need sufficient property to add-on a wing for the room. If it's a beach-front home, as many trophy properties are, even if you're well-funded, that may not be an easy hurdle to overcome.
post #21 of 24
Quote:
Originally Posted by Art Sonneborn View Post

Will this include an IMAX private theater demonstration ?

Art

I'm here now setting up some things at the show. No, it's a seminar without a demonstration (this year).
post #22 of 24
Quote:
Originally Posted by Michael Osadciw View Post

I'm here now setting up some things at the show. No, it's a seminar without a demonstration (this year).

Thanks !

Art
post #23 of 24
post #24 of 24
It's not quite the same thing but here's hoping we can get bbc news as interested in the real IMAX Private Theatre story in Europe!
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