I got the 65LA9700 on 12..27.13 and it was based on crazy amount research and countless visits to Best Buy for testing. I can kind of relate to MoneyNCarbinex as my first big TV purchase was the Pioneer 60" Kuro, it was the best HDTV in 2008 and my level of expectation changed since then. I was able to sell it for 2500$ 3 years later and use that money towards a Sony XBR-65HX929 and to me that felt like right successor to my Pioneer because of the beautiful quality it squeezed out with its 960 motion-flow rate. (Note*** I actually bought a Samsung 65" 240hz LED 3D TV before the Sony purchase...was sad and scared for the future of TVs for 30 days before I had the chance & money to return to get the Sony (and spend 1500$ more).
2 years later, I move out, leave the Sony behind for my parents and now dive into the 4k world, I would obviously disregard everything and go to Sony, however, there were many pros and cons. And I see many of you have already relayed that information so I won't get in too deep but to me ...PQ comes first. --Note-- I would never consider LG, I believe @MONEY said the same thing, its just something you wouldn't consider as a purchase but these guys did some awesome work from PQ to Smart experience. My old 240hz LED Sony pushed out amazing PQ but the Smart aspect was just crap, luckily I had 3rd party devices to complete my home theater experience, but the LG is 2 in 1 - it gives you best of both worlds. I'm even impressed by the internet browser as it is able to play and stream videos online from random websites. Best feature for me its ability to read my server and access all my movie files, it defeats the purpose of having my WD TV Live Hub hooked up cuz it reads that as well!
I have not yet calibrated the TV yet, I have scheduled it in for 2 weeks so that should make everything smoother. It's great out of the box but I have to keep switching picture modes depending on the content - my old Sony TV i had it set up once and that was it. Hoping to do the same here, especially with gaming. I am a heavy gamer and returned the Samsung because of the crappy game mode, the LG does a better job but I want to get everything setup on the get-go. I might give the settings MONEY put up if anything.
4k content, I have checked out youtube videos, they look okay, the upscaling from bluray, I tend to see some pixel rendering but these are rips and compressed. I bought the remastered Spiderman 4k bluray, that pretty much looked like a beefed up 1080p bluray with intense details but nothing special of what true 4k should be. I see that Netflix has announced with LG that they will be releasing 4k content this year (hopefully this update pushes over to us). Just upset that I cant play 4k content via .mp4 off the TV from DLNA ... not sure why they set it up that way. Does anyone know how to get this working, it says the format is not supported...
Also side note - I moved into a condo, so this TV is pretty much in my face, we mounted it on the wall so even for the distance my couch is at ...i love it.
Anywho that's my take on this TV. I would say go for it. I'm glad I came across this thread, I was just curious to what others thought and you all confirmed my purchase was right. Great forum!