Originally Posted by mark haflich
Joe talks at cross purposes and forgets he is addressing multiple audiences. He is trying to sell the industry on the concept that for 4K to catch on so they can compete with each other in the 4K display market and lower prices until they all go bankrupt, they need to offer consumers more than increased resolution which most couldn't use anyway because of screen sizes and viewing distances. They need to offer a wider color gamut, longer bit length, and less compressed chroma sub sampling. If they do that, 4k will sell like hot cakes. Then without thinking of the implications because he is a video nerd he says they should give all that to the 1080p and 720p display owners too, DUH DUH JOE. If you get all the good stuff at 720 and 1080, then nobody will buy 4K because they can't benefit from the increased resolution and they get all the new good stuff anyway with lower resolution panels. Brilliant my boy. Brilliant.
^^ I can't speak for Joe, but I believe his point is, that in order for the industry to move forward, there has to be something more than just the 4K resolution......Like Joe & you an mentioned, the wider color gamut, longer bit length, and less compressed chroma sub sampling are all necessary "features" for these new tv's to appeal to the larger market. I am sure you have seen 4K upclose and personal, I know I have, and I am not all that impressed at the 55" size sets. They look good but not the WOW factor we had when going from SD to HD.
I agree that in order to make this evolution viable, the industry needs to broaden their "features" ie make all new TV sets 4K and finalize the spec ( 4K, 4:4:4, 10bit, 120Hz Rec-709 & Rec-2020, HDMI 2.X etc) so we can all move on to enjoying our content.
OH! right! content............