I was also looking for the best 65" HDTV and bought the Sony KDL-65W850A. I'm a big gamer and a gaming website recommended this TV so that was the key reason I picked this model, 18 ms response time. Prior to buying it I didn't care if it came with 3D or not but now that I've tried the 3D movies and gaming it's amazing.
I'm not hard core enough about TVs to be able to describe the TV to you using the correct nomenclature but I did have to play with the picture settings to get the color to what I thought looked the best and most realistic. Out of the box it seems like the TV was set on some wimpy energy savings settings or something giving a dull picture and after getting to the picture menu I just adjusted the settings one at a time looking at the image on the TV until the image came alive and looks fabulous now.
I'm looking around the web for reviews of this TV and proper settings by people in the know so I can compare to my settings. This TV came with 2 remotes which seems stupid and it also comes with one year free to both netflix and huluplus. It also came with four pairs of 3D glasses which I'm sure my kids will ruin or lose quickly so I should look at buying some more from Amazon or other. I paid $2500 so I'm sure you can find a better deal because every time I buy something a better deal comes along right afterwards.