This is the second time they have messed up in two days. The first one they sent was for an expired one. Then the next day (today) they sent another one out saying that they messed up and sent an expired one on accident.
I've never seen BB send out free $10 gift cards to members which is why I asked the question earlier, I did not get a clear response. So I guess I'll ask you. Are these guys talking about a gift card that they BOUGHT but got double or triple the value that they had paid for (possibly as you say as a goodwill gesture on BB's part for screwing up with expiry dates or whatever)? The OP made it sound like BB has been sending out free gift cards worth $10 to people in different regions.
Thanks for the clarification. If you spent more than $1500 last year at BB, you might have one of their elite memberships which might explain why not everybody got that gift card.
It's possible it is for the Elite members, which I happen to be one. I don't think I've ever spent enough to qualify for the Elite membership, but for some reason they've upgraded me to that status the last couple years (which is nice since it gives you free 2-day shipping and early access to Black Friday deals, etc.). Anyway, Pain Infliction is correct, we received an e-mail earlier this week with a $10 promo certificate which has to be used by 12/24 but the expiration date on it was something like 10/31. We then received a separate e-mail which admitted the mistake in the expiration, but the new certificate was still only supposed to be valid for $10 off but somehow it was worth more (Pain received a $30 credit while I received a $20 credit).