I'm not sure why "direct lit local dimming" would imply anything different than "full array local dimming".
what is a Direct Lit LED?
The new "as good as plasma" Pana seem in any way impressive?
Manufacturers drive me crazy when they hand out terms as if they were Mardi Gras Beads pretending that they're somhow self-evident. The [pathetic] documentation for my Sony for instance seems to have one esoteric term after another for every conceivable twist on various algorithms.
Is it possible that "direct lit" and "full array" have been morphing back and forth in meaning?