Originally Posted by cinema13
True in theatrical. But it definitely made back its money on video sales. Not to mention winning the Hugo Award for Best Dramatic Presentation. And we know that the Firefly series did very well on video as well. Like RIDDICK, a more modestly-budgeted sequel would probably have done even better financially. But we'll never know now.
That may be true (though I'm not sure where you got your numbers from to confirm that) but unfortunately, studios don't want to just make their money back. They're business people, and if a movie tanks in theatres (you need to take into account that they only get a fraction of ticket sales figures in north america, and a smaller part of that fraction of international sales, AND they also need to cover marketing costs on top of the film's budget) they don't want to rely home media to recoup their costs. It would be seen as quite a risky bet, and studios don't like taking too many risky bets. That's why you see so many reboots and films based on pre-existing media like books and cartoons, and sequels to films that did well theatrically, and also why they didn't want to make the 3rd Riddick film in the first place.
Who knows though, now that Whedon is so successful, we might see another Serenity film after he's done with Marvel (and the actors are also free).