Originally Posted by pittsoccer33
But this is kind of what I alluded to when I mentioned nobody knowing what will happen if ala carte becomes a reality. You said if not enough people subscribe to something that it will go away...
Cable companies are already starting to play around with alacarte-ish ideas. For example, Verizon is allowing people to strip away the ESPN's on their cable lineup for a savings that works out to be ~$10/month. That may not seem like a big deal, but it does represent a departue from the bundle philosophy.
If you can strip away ESPN, why not other channels? Can I add ESPN to some lower-tier package? that's alacarte, people!
What I'd love to see is companies offering up smaller bundles that I can pick & choose from. Suppose there were a kids bundle, a sports bundle, a sci-fi bundle, news, etc.. just log into a webpage, check off the ones you want and how long you want them, and click "buy". Now, that would mean that companies make less money per bundle, but they'll make it up by people (like us) who cut the cable due to cost who come back.
There's another little gem in this idea, too.. targeted advertizing. Suppose you subscribe to a "testosterone bundle".. car channels, fishing & hunting channels, etc.. The cable company now knows that you would be more likely to buy "man things".. cars, camo outfits, chain saws, etc.. that's absolute gold from an advertizing prospective. they could turn around and sell ad time at three or four times the price that they currently do. And if your bundles were available to you simultaneously through the internet.. you could watch live TV on anything with a screen.
That'd be a product worth having.
As for some channels going away if people don't subscribe.. so be it. I have no problem with a darwinistic approach to television content. If it's not worth watching, it should go away. I would rather have 30 channels of content that I want than 300 channels of content that I don't want. Imagine if the cable model of selling products to customers applied to other aspects of life..
So your wife sends you to the store for milk, butter and cheese. In the grocery store, all you find are shopping carts packed full of all kinds of products.. along with milk, butter and cheese. Each of the carts cost $150. You either buy the "bundle" or you go without.
How long do you think it'd be before mobs of people with pitchforks storm in?Edited by ajkrishock - 1/10/14 at 12:21pm