From what I’ve seen already, it’s a very welcome and significant advancement in display technology. In fact, the added contrast has the effect of making 2D content look much more three-dimensional. I'm looking forward to seeing more of the technology today and tomorrow, I will update this post when that happens. For now I'll just say this: it looks fantastic and it is a legitimate advancement in display technology.
On the left, a reference-quality conventional monitor. On the right, a display using Dolby's new HDR technology.
It's impossible to see the advantage of Dolby's HDR technology using a regular monitor. In the picture above, it just looks brighter. Nevertheless, in reality it looks better—not brighter.