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Vizio 65" Reference Series UHDTV at CES 2014

post #1 of 11
Thread Starter 
For those of you serious about putting a 120" TV in your houses this year, there is already a dedicated thread on the 120" Vizio Reference Series: http://www.avsforum.com/t/1510706/vizio-120-reference-series-uhdtv-at-ces-2014/60#post_24191264

I'm much more interested in the 65" Visio Reference Series and so I thought I would set up a dedicated thread on that model.

Here is a repeat of a post I just added on the other thread that focuses on the 65":
Quote:
Originally Posted by gadgtfreek View Post

I almost wonder if overall the Toshiba won't be the better choice because of their quality, but we will have to wait and see.


Which is exactly why Visio's pricing decision on the 65" R Series is so critical.

I doubt Toshiba has reduced the number of dimming zones, so the Radiance should be at least 96 and hopefully closer to the Elite's 216.

Highly unlikely that the $2200 Visio 65" P Series is going to outperform the Toshiba 65" Radiance panel.

Also highly unlikely that the 65" Toshiba Flagship is going to have a reasonable price. Their current 65" Flagship, the 65L9300U, has an MSRP of $7000 and is currently on 'sale' for only $4000, so it is being priced in the same ballpark of the Sony and Samsung 65" flagships (and the Elite).

If the 65" Visio R is priced anywhere more than 50% of the MSRP of the Sony/Samsung/Toshiba 65" flagships, (or anywhere near 80% of the 'sale' price for these units) no one is going to want to take a chance on them and is going to stick with the proven brands at the high end.

If the 65" Visio R is priced in the low 3's, that's more likely going to be a risk worth taking to you and me and many of the high-end aficionados on this board.

Visio has done everything right this CES to grab everyone's attention and signal that they are ready to move up the ranks and seriously compete at the higher-end of the market - the pricing they offer on the 65" Reference line will signal how confident they are that they can actually deliver the performance and quality that a high end buyer has come to expect from the Sony's and Samsung's of the world...

The 120" R Series is just for bragging rights and it is very unlikely that they will sell any real volume of these super-huge TVs this year. The 65" R Series positions them to put as much pressure on the top-tier suppliers at the high end as they have successfully applied at the low end,.

We all have our doubts about Visio - I mean, come on, we're talking about Visio, for crying out loud! On the other hand, they have been steadily moving up the ranks over the past few years, have established themselves as the volume leader at the low end, and the Samsungs and LGs of the world have demonstrated a well-established path to becoming synonymous with quality and world-class products from those humble beginnings.

In my view, the Visio 2014 marketing strategy has been brilliant, the R&D and technology development they have executed over the past 12-18 months has also been exceptional (at least as far as the prototypes they successfully demonstrated this week), and so they have laid the table perfectly to move to the head of the pack. It all comes down now to how solid they are in terms of manufacturing operations, quality, and customer service, and the 65" R Series is the product to prove they are for real if they can deliver it in volume with the expected performance and quality of a class-leading product.

If they price the 65" R Series above $4K, it means this is a two step strategy and we will need to wait until 2015 to discover if Visio is ready to compete with the top-tier suppliers for the high end of the market.

I'm hoping the battle happens this year biggrin.gif

-fafrd
post #2 of 11
Nice post. Hopefully we'll hear something on Vizio pricing of this model soon.
post #3 of 11
I'm interested as well. After a miserable short life from my Sony SXRD that cost a small fortune and Sony's lack of product support, maybe it's time to give a different company a try. The 10 bit color banding looks promising as well as the local dimming. I used to look down on the likes of Vizio as inferior, but lately the hallmark product lines have been producing products on the cheap and not supporting repairs. Pricing on the reference 65" will be critical because I'm done throwing money at high-end TV's that look great out-the-box, but never last. So....Vizio....next man up!
post #4 of 11
Forget pricing... the first thing you need to hear is that they are actually building it.
post #5 of 11
Quote:
Originally Posted by TRT View Post

I'm interested as well. After a miserable short life from my Sony SXRD that cost a small fortune and Sony's lack of product support, maybe it's time to give a different company a try. The 10 bit color banding looks promising as well as the local dimming. I used to look down on the likes of Vizio as inferior, but lately the hallmark product lines have been producing products on the cheap and not supporting repairs. Pricing on the reference 65" will be critical because I'm done throwing money at high-end TV's that look great out-the-box, but never last. So....Vizio....next man up!

I'm actually running a 60" SXRD myself for its ninth year and 2nd bulb. wink.gif

However, this 65" Vizio occupies my mind like no LCD ever could.

Put me in the "wish it were released under $3K" camp!
post #6 of 11
It looks like the Vizio Reference series could be something truly special.
However, all this technology does not come cheap...
>384 Zone FALD
>10 Bit Panel
>HDR
>QuadCore processor
>Built in surround sound and remote sub woofer

I hate to rain on this parade and I hope I'm wrong...but I wouldn't be surprised if the 65" Reference is priced similar to Samsung's Top of the Line 4K sets... well above $4k
post #7 of 11
Quote:
Originally Posted by ptlurking View Post

It looks like the Vizio Reference series could be something truly special.
However, all this technology does not come cheap...
>384 Zone FALD
>10 Bit Panel
>HDR
>QuadCore processor
>Built in surround sound and remote sub woofer

I hate to rain on this parade and I hope I'm wrong...but I wouldn't be surprised if the 65" Reference is priced similar to Samsung's Top of the Line 4K sets... well above $4k

I'd be surprised if it debuts for under $5K myself, but maybe if I squint and wish real hard!... biggrin.gif
post #8 of 11
I think one thousand over 70 p series. Without 3d I don't think it would be wise to go up against the big boys. TLC has dolby in their 85 inch and that is going to keep a lid on Vizio with price
post #9 of 11
PLEASE come to the UK Vizio - PLEASE
Edited by jayarrgee - 1/21/14 at 1:42pm
post #10 of 11
Quote:
Originally Posted by jayarrgee View Post

PLEASE come to the UK Vizio - PLEASE

Once it's clear they've obliterated most Japanese competition in the U.S. they may head to Europe....
post #11 of 11
It is worth mentioning the last FALD vizio built was in 2010, and it was a winner: http://reviews.cnet.com/flat-panel-tvs/vizio-xvt473sv/4505-6482_7-34122870.html
I have faith they can pull off the R-series. I hope this becomes a lesson for other TV makers to relax the gimmicky show a bit and focus on picture quality.
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