Many companies build humongous booths at CES and spare no expense in their design and execution. LG's giant video wall was impressive, but my favorite booth at this year's show was Samsung's. The curvilicious entrance had a bunch of 55" and 65" HU9000s above a row of 78-inchers flanking a UN105S9. I especially liked the segments with a symphony orchestra.
Samsung employed models to provide a sense of scale with the TVs. I was told they got paid very well, but they walked away for their breaks with very small steps because their feet hurt so much from standing for so long.