Make no mistake - I don't watch football games without the benefit of a DVR either. I think I read somewhere that there are only 11 minutes of actual action during a typical 3 hour football telecast.
Basically, I no longer watch anything live, especially sporting events. As Americans, we're bombarded with more advertising than any other human beings on earth, some 400 messages a day on average. Anything that provides some relief from that relentless and mind-numbing onslaught is a gift. The DVR has to go down as one of mankind's greatest inventions, right up there with the electric light, sliced bread, and the bikini.
It's funny how people view advertising these days.. feels like a lot of people out there feel enpowered by DVRs that they're above watching commercials because they know they have the ability to skip past them. Yet when it comes to the Olympics, people are so outraged that the streaming coverage would dare to plaster a sponsor logo across the top that they're incapable of getting rid of. As if they're upset that advertisers found a new way to push their products and suddenly viewers can't do anything about it. I believe the expression for that is "first world problems."