A couple of years ago, JVC granted a license to a Chinese company called Amtran Video Corp. to design, manufacture, and sell flat-panel TVs under the JVC brand in the US. Yesterday, Amtran announced a new line of JVC UHDTVs: the 55" DM55UXA ($1900), 65" DM65UXA ($2500), and 85" DM85UXA ($10,000). I was heartened to learn that the new TVs offer 10-bit color rather than the more common 8-bit, which means they can display finer gradations of color and have the potential for greater dynamic range.
In addition, they use "direct" LED backlighting, which means the LEDs are behind the LCD panel rather than on the edges. However, there aren't enough LEDs to warrant calling it "full-array," and there is no local dimming. The press release claims a dynamic contrast ratio of 50 million:1, but most AVS members know that's probably unrealistic (to put it mildly).
Other features include XinemaSound 3D audio, a proprietary suite of acoustic and digital-signal processing technologies to improve the onboard sound—a very low bar among TVs—and a full-featured smart TV platform. The remote includes a full QWERTY keyboard, which I appreciate when trying to search for things online.
A few months ago, I would have said that $10,000 for an 85" UHDTV, even one without FALD (full-array local dimming), is a great deal. But the Vizio P series blows it out of the water with FALD and Active Pixel Tuning. Granted, the P series only goes up to 70 inches, but that's going to be $2600, only $100 more than the 65" JVC. On the other hand, Vizio does not officially comment on the bit-depth of the P series; only the Reference series is specified to have 10-bit color.
The new JVC-branded UHDTVs are slated to be available late in the third quarter of 2014.