The Super Bowl once again proved to be the most popular TV program in US history. With a record 111.5 million viewers tuning in, the matchup between the victorious Seattle Seahawks and the Denver Broncos proved more popular than anything that came before it.
This year's Super Bowl set a US record for viewership
The Super Bowl is such an important event in the TV viewing landscape, 1/3 of new TV buyers cite it as a factor in their purchase. In the past four years, three of the all-time most-viewed broadcasts in the US were of the Super Bowl. The only TV show to even enjoy similar popularity in North America was the final episode of M*A*S*H, which drew 105 million viewers.
Edited by imagic - 2/6/14 at 6:54am