Originally Posted by fafrd
Originally Posted by 6athome
Originally Posted by sytech
Well I am pretty sure that Seki is not building the 85 4K panel themselves. They are probably getting it from AUO or BOE. Also Vizio is now getting most of their large panels from AUO or Sharp.
That just makes me wonder why other manufactures are charging sooooo much for their TV'/S?
Marketing and overhead...
FWIW, I was in my local Best Buy for other reasons this afternoon, and decided to stop by to have a look at the Sony X850A.
A guy walked up and said: "Hi, I'm from Sony. Do you have any questions about this TV or is there any way I can help you?" I got him to show me a bunch of settings on the X850A for about 30 minutes that I won't go into here, but the point is that Sony was paying this persons salary to have them at this specific Best Buy helping to sell High-End Sony TVs...
I don't know if they have an employee in my Best Buy 7 days a week or only on weekends or whatever, nor whether all Best Buys are currently graced with a Sony Employee we're just the lucky ones, but whatever it is, it represents a Marketing Cost Sony bears that Vizio and Seiki do not. And that extra marketing expense needs to be made up with additional manufacturing margin generated on the sale of the high-end TVs (meaning a higher price).
If the guy is working full-time, that represents a cost of at least $100K which has to be made up with an extra $4K generated on the sale of 25 high-end Sony TVs from that one Best Buy (or and extra $2K generated on the sale of 50 high-end Sony TVs, or whatever. Maybe he gets a sales commission so the overhead is less, but you get the point.