copied from the pre-buy thread ...
This program was started simply as a way to respond to a group of customers asking for a 2.35:1 lens. I thought it made sense to pursue if enough people signed up for a near-term prebuy and if I could get the lens out a month before CEDIA to leverage the potential exposure. To make this work, PII prebuy customers are offered a price advantage over everyone else who buys later in the program to justify their sponsorship.
Jim, I understand your views and certainly we will continue limited-time, escalating but discounted prices over the next couple of months just as with the PI program. Will PI buyers get a further discount? Thatâ€™s only good business practice as well. However, these prices must be higher than the first pre-buy price to justify people signing up to make this program happen. While itâ€™s still very early to nail this down, I anticipate that after the current prebuy the next PII prebuy pricing (prior to shipping) might be around $1,700 for PI owners and $1,950 for new Panamorph customers.