Boom and Tizz sells speakers. Consumer brand speaker companies have always known this, and they pander to it in much the same way video manufacturers crank up the contrast on all their monitors out of the box, even though they know it will shorten the lifespan of the unit, and will not look the best at those settings.
I've owned more than my fair share of these speakers over the years (don't ask how many years :) ) and while they can sound impressive in the showroom, and even at home for a while, they have always worn out their welcome in my system long before I want to go speaker shopping again. True audiophile speakers don't do this. BW has mentioned the Dunlavy's, and I will throw in the Vienna Acoustic, Von Schwiekerts, and Vandersteens
with the same crowd. There are many others, but I have not heard them personally.
That is my preference not your's, and if you took offence at my post, I apologize as I don't mean to be confrontational. I'm merely trying to explain what you are hearing and why. The Rocket sound can take a bit of getting used to, and may not be for everyone, but they are in no way veiled or muddy.
Veiled is a more objective term than "laid back" or "forward", two pretty much useless terms (among others) that never mean the same to two different people. Veiled implies that they are muffled, and regardless of their intended voicing, I would never describe them in those terms.
Hectic1 is up in arms with me for suggesting the Ref1's sound much like the Rocket 250's with the treble cranked. This is true, but my post was poorly worded in that I would not counsel anyone to actually buy speakers and Eq them like that. It's not how the designer intended them to sound. The Ref's are very nice little monitors, and their designer is world class, but by boosting the 250 treble you can end up with many of the same sonic characteristics attributed to the Ref1's. I would like to spend more time with them someday though.