Originally Posted by MarcS
So to clarify a bit, is market size dependent on the population that can receive a station, or is it linked to market share (# that choose to watch a specific station)?
WRAL isn't the only station in their market demographic, so wouldn't the others also have the same market size?
Yet WRAL has been the leader in technology implementation for maybe the past decade at least? Obviously, what they can afford to buy is very dependent on what they are willing to budget and spend, given that they are in the same market as the other stations in the Triangle area...
Seems to me it does depend on who owns the station, since they provide the money, and obviously more has been supplied to WRAL over the years than the other stations in the same market area. You only have to look at their news set, and all the weather equipment for Greg to play with...
To clarify, a TV market, also known as a DMA or Designated Market Area as listed by Nielsen Research is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. They can coincide with metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments.
Wilmington is its own DMA with 6 counties and is ranked around 120 (if memory serves). WRAL is in the Raleigh/Durham/Fayetteville DMA and it is ranked 29. I am in the Greensboro/High Point/Winston-Salem DMA ranked 46. I would say we make more per commercial here than any station in Wilmington and stations in Raleigh make a little more than we do. Stations in New York and LA make in several days what Wilmington makes in a year. That is the difference in purchasing power when it comes to capital outlay for things like 5.1 encoders and such. It is simple economics, like it or not. You make more, you get to spend more.
If you (plural) want the benefits of a large city, then Wilmington isn't the place to be. You want a easy quiet life style, then Wilmington is probably your cup of tea. You won't get New York City money in Wilmington either. If that is what you want, then you need to move to New York City. Wilmington won't do.