Originally Posted by Mister B
Here is another rant about KVIA. Did I just begin to notice or do they have a new method of showing all of their commercials in 16:9 center screen. The black bars on all sides are not even quite even. I had just seen that new ad for El Paso tourism (It's All Good) on KFOX. It is really quite impressive with festive colors and music. I flipped over to KVIA and saw the same ad in blurry SD in the center of the screen. It did not have near the impact. I would think that advertisers would pay less to have their product shown on this poor excuse for an ABC affiliate.
Yes, KVIA is getting really, really annoying. They don't show any HD local content outside their local newscasts. The method KVIA uses to show their ads is referred to as 16:9 window boxing because the black bars form a "window" around the moving picture. I hate it when they do that. At the very least, they could zoom in on it to fill the HD screen (although it would be very blurry). Hopefully the advertisers will pressure KVIA to upgrade to HD, since nearly 100% of advertising agencies film, produce, and distribute content in HD. It's odd how KVIA is able to do HD widescreen banner ads on the bottom of the screen, yet they can't air that syndicated show where it was shown on in HD. Also, I've noticed the syndicated shows and local commercials on KVIA sometimes have a slight, annoying red hue to them. KVIA UPGRADE NOW!!!
Originally Posted by mreedelp
Concerning the El Paso tourism commercial, isn't it the same commercial that was used in the several year old El Paso, You have no idea campaign just with the tag changed? Much of it seems very familiar.
Since KVIA hasn't upgraded their equipment yet, they are probably having to downgrade the HD version.
It is about time everything was created in HD 16:9 format. Let people with old analog TVs suffer, not those of us paying thousands of dollars to see TV with a clear, sharp picture.
I like the new El Paso tourism commercial. But I hate it when it airs in 16:9 window boxed garbage on KVIA. Yes, that is what KVIA is doing, downgrading the HD version while preserving all of the picture. I agree that the number of people who use analog 4:3 TVs is decreasing. Therefore, the networks should eliminate the 4:3 safe zone. Just make everything for widescreen; like what ESPN does now. Many hotels and customers have basic cable which is not HD, but I think they (the cable/satellite companies) should at least upgrade it to widescreen SD.