NEW YORK CITY TV GETTING COOL IN 2013
As if the New York City TV dial isn't already cool enough, it is poised to get even more so in the coming year... which, by the way, begins in less than 24 hours
According to its New Markets Coming Soon website
will finally be entering the New York City TV market sometime in 2013. It will also be launching its programming into neighboring TV market #7, Philadelphia, PA., as well as TV market #3, Chicago, Illinois. Additionally, eleven other markets will welcome in this rhythmic U.S. digital subchannel.TheCoolTV
promotes itself as "A music channel that plays music, Period". It is a 24/7/365 U.S. digital subchannel that is programmed primarily with music videos, genre-specialty shows, and interactive request programs. It is also unique in that it is a subchannel which shares broadcast TV bandwidth with nearly every major network affiliate broadcaster, including ABC, CBS, NBC, Fox, and others throughout the United States.
There is no official word yet on HOW TheCoolTV
will enter the NYC market, but if OTA terrestrial TV broadcasting is the chosen vehicle, there are a few models on the showroom floor from which to choose.
The most likely option is WKOB-LD New York, Channel 2. With six standard-definition streams available to deliver content, this low-power TV signal offers content providers an affordable option to enter market #1. All but one of the streams are presently occupied; the primary stream (Virtual Channel 42-1 labeled "WKOB-LD") is currently vacant with an EBR Test Pattern sans audio. The station recently added Punch TV
to its lineup on virtual channel 42-3. And since TheCoolTV
presently airs over KTAV-LD Altadena, CA. virtual channel 35-2, it is worth noting that the channel lineup on the Almavision-owned low-power TV station is very similar to that of Nave Broadcasting's WKOB-LD in New York.
Another low-power option would be WNYN-LD New York, Channel 39. With four SD streams presently transmitting, this former nine SD stream HSN affiliate has some room for new content considering that it's main stream is the Tele-Romantica channel (TRC), billed as the first Spanish Language Digital Television Network focused on the Latino Woman, In the United States and Puerto Rico... and this programming is duplicated on its .3 subchannel. Additionally, it's .2 and .4 subchannels are currently home to the most popular programming selected by TV broadcasters in the U.S.: Infomercials.
Of course, the low-power route does not offer content providers a quick inexpensive entry to millions of homes which rely exclusively on cable, telco, and/or satellite for pay TV service.
To chart that course, a network must reach deeper into their pockets and choose from one of the higher-end models on the showroom floor - a full-power TV station - and in the New York City market, those models are very limited and very pricey. But in an economic environment where broadcasters find themselves scrambling harder than ever before to earn every dollar available, networks such as TheCoolTV
may find themselves in a more advantageous position to get behind the wheel than at any other time in recent history.
WLNY-TV Riverhead, Channel 47, was recently acquired by CBS, Inc. A station that was upgraded by its new owners to High-Definition, it presently is being treated as the network's bastard stepchild for overflow CBS network programming when Big Brother TV station WCBS-TV New York is airing emergency news programming. The former Long Island-centric station is also home to typical syndicated fare, legal holiday day-long classic TV sitcom marathons, and a Christmastime airing of a Yule Log burning in an undisclosed location with music playing from co-owned adult-contemporary WWFS New York at 102.7FM.
The station is unique in that its OTA signal currently has NO subchannels. HD purists will cringe at this thought, but CBS executives might think fondly of a way to generate revenue off this unadulterated 6 MHz TV station. The huge benefit for such an arrangement is that WLNY-TV currently enjoys must-carry status on all the major cable, telco, and satellite TV providers. Certainly, additional bandwidth from those providers could be renegotiated, securing a significantly larger audience for any .2s that should jump onto the WLNY-TV coattails.
WPIX New York, Channel 11, is owned by its parent company Tribune, the Chicago-based corporation emerging from bankruptcy. When not getting it's ass kicked by Cablevision and getting into ugly disputes with other pay TV providers that result in their channels being pulled from view for months at a time, this primary channel along with classic TV centric Antenna TV
, seen on OTA channel 11-2, is carried on every major cable, telco, and satellite TV provider in the NYC metro area. The OTA signal also is the New York home to this-tv
, channel 11-3, carried on fewer of the pay TV systems. Channel 11 once before saw four streams on its broadcast signal when Tribune was compensated to carry Estrella TV
. WPIX's first ever .2 subchannel appeared on pre-transition channel 33, and was, in fact, a music channel known as The Tube. Like its owners, Tube went bankrupt. Unlike its owners, Tube also went belly-up.
Carriage over WPIX New York, Channel 11, would ensure a huge NYC area audience whether the signal is relayed through MVPDs or not. But for certain, this arrangement is a costly one. Substantive returns would have to be a near guarantee.
Other less likely options include WPXN-TV New York, WNYW New York, and even WNBC New York, owned by revenue-seeking parent company Comcast/NBCUniversal, a company that enjoys broadcasting Cozi
cost-effective public-domain programming with peculiar aspect-ratios.
Unlikely stations include TV broadcasters exclusively airing ethnic and religious programming.
Where and when will TheCoolTV
arrive? Stay tuned!
Happy New Year 2013! © 2012 Giacomo Siffredi. All rights reserved.