ION Launches Home Shopping Network feed on New York City market Affiliate
Effective Tuesday, November 19, 2013, ION Media commenced a fifth subchannel over WPXN-TV New York. Channel 31-6 is now broadcasting a static 480i SD feed of Home Shopping Network
. The PSIP TVCT name is HSN
. As with all ION subs, this is a static 480i SD feed, with accurate time and program guide information. The programming matches the feed being broadcast over cable and satellite television.
HSN programming also airs OTA in this market via W41DO-D New York, which broadcasts over Channel 41. Prior to this, it aired over a subchannel of WNYN-LD New York, which broadcasts over Channel 39.
This makes the third shopping channel available via ION's OTA television signals. QVC was recently added in August 2013, and ShopTV/iShop was added prior to that.
It will be interesting to see if HSN is added to any other ION affiliates. With the possibility of channel repacking, channel 41 would likely be surrendered leaving HSN without a broadcast New York market affiliate. This could be posited as a move by the heritage Florida-based shopping network to retain a prominent position on terrestrial broadcast TV. However, if HSN is being added to ION affiliates in other markets, this would be more indicative of a revenue increase strategy by ION.Editor's no-holds-barred commentary:
This add is not exciting, and I doubt many people were clamoring for HSN or any shopping channel to be added to the broadcast dial in this market, especially on a full-power signal. And it further reinforces the bland, homogenized, predictable wasteland that OTA TV in this market has become. The #1 market is essentially a flophouse for network owners to clear programming and diginets. Meanwhile, other station owners park their infomercial channels, shopping channels, and non-compelling religious channels on valuable spectrum that next to no one is watching and is most definitely being wasted with this crap. Yes, broadcast TV is in a better place right now than analog satellite TV, but the B.U.D. medium's sad fate is looking more likely for broadcast TV each and every time another shopping network takes a spot that compelling and useful programming could occupy.
The NAB is either deluding themselves or still believes the world is in the 1960s. Or they have some other agenda. But right now, in this market, there is next to no reason anyone would want to go through the time, trouble, or expense, regardless of how cheap it is, to properly install an Antenna to receive these channels. The "It's FREE!" argument is soundly defeated once you have to concede that the viewer will find tons of infomercial and religious programming, and that most of their beloved play-by-play sports action is relegated to the pay-per-month service that comes cleanly into your home via the RG-6 coax. Broadcast TV must... MUST
offer something compelling that is not yet found on cable or satellite. But over the course of the past three years, the licensed broadcasters, for the most part, have abdicated all but their minimal responsibilities to the viewing public.
There are a few notable exceptions such as Fox, Weigel, and Tribune, who have brought great diginets to the viewing public. Their work should be acknowledged and properly commended. It is refreshing to see some licensees viewing their spectrum as more than rundown section 8 housing and themselves as slumlords.
It is truly regrettable that both radio and TV station owners take a dim view of market #1, using it only to clear their brand or sell their own or their clients crap. Loosening of ownership caps has only served to further exacerbate this problem (i.e. CBS purchase of WLNY-TV). Many of these broadcast signals would be better utilized by creating half-hour blocks, turning the cameras and microphones over to everyday people, and letting them do and say whatever they want. Reality TV in its finest and truest sense. At least it would give people a reason to consider buying an antenna. Right now, when most broadcast signals are duplicated on cable and satellite, and that which is exclusive to OTA is religious and infomercials, such an investment is often considered as complicated, unnecessary, and most important of all... boring.