There has been speculation about that in various forums - but that article reinforces it. It would be hard to argue against the loss of WMFP to the cell phone industry, given that they grossly under utilize the channel now, with two SD channels, probably soon to be one. If WMFP were to be auctioned off that way, vacating their real channel - ch 18, would not accomplish much by itself. In order to free the most desired data spectrum - channels above 40 - there would need to be many channel reassignments. Some of these may not be voluntary, which would require new regulations.
Well there is one big factor that I think comes into play. The last TV station I worked at before retiring was originally on VHF channel 13. During the transition period, we were allocated UHF channel 41 for our DTV setup. As it turned out, we had to run approximately 1 megawatt to get the same coverage as we had on VHF channel 13 with 35 kW output. Thus once all analog channels were shut down, we reverted back to channel 13. The savings in electricity alone made it financially feasible to spend the extra money for another VHF exciter transmitter for DTV operations. The power amps form the analog setup were able to be used with DTV thus saving a lot of money. However, if they weren't, it still in time would have been more financially feasible to revert back to Channel 13 even with all new amps.
What I saying here that UHF channel 18 which is where WMFP is situated is a much better frequency for TV broadcasting. Cell phones or PCS devices are better off up in frequency. However, stranger things have happened in the past. Who knows?