I was a little intense there. But I know wherein I speak.
dpadair, you said:
:quote: Even if you told them that they MIGHT be able to do better by mixing paint, building a frame, buying fabric, mounting it and spraying it how many people that can afford $5000 or more for a PJ are going to do that when they can just buy a $1000 screen? :unquote
.......and to that I say;
"One whole hellacious lot more of 'em if they only DID know."
You speculate on that. I deal with about 10 to 15 souls a month who each have more cash and a willingness to spend it than common sense should allow. That they hooked up with me, or to me through one of my Dealers may be pure chance, but since I am who I am and proffer what I know to whomever, I can only think of 2 or 3 individuals out of about 60+ in the last year who kept to thier previous mindthink and didn't accept sage advice that saved then big bucks. I mean BIG bucks.
The rich aren't rich because they like to spend, it's because they MAKE money, and don't waste it. Excepting a few who live to spend money, my 26 years at knocking heads with rich & poor alike has show that virtually everybody likes a good deal, and after they do find out about one, they'll settle for nothing less.
At CEDIA this year, the Show Floors were full of every imaginable overpriced toy. Everybody was sure about thier product being able to sustain ridiculously high profits because the Rich have always equated cost with quality and ease of acquistion with luxury before........ But there was an undercurrent there as strong as the Mississippi. (...forgive me.)
Mfg. Reps were aghast at how far prices had fallen. Forward thinking companies were introducing products that flew in the face of the CEDIA ideal, "Make 'Em Pay The Maximum For EVERYTHING" Gosh..., some geegaws were even simple, straightforward, and (gasp) inexpensive. The best of which were naturally....PROJECTORS! (...just you all wait!) A leeeetle teeny tiny 2100 lumen 2 Chip DLP wonder about 3" high, 7" deep, and 10" wide. 2.8 lbs. Price? $1700.00 wholesale. $2600.00 street. Just to start out with, no less.
ALL the most popular products were low priced versions of past high priced products. You could almost see it starting to make sense.
But most telling was a seminar given by that icon of Hype and Undue Expense, Monster Cable. There, in front of God & Everybody, the Rep admitted that across the entire industry, sales of expensive Hi Fi equipment, and hence connectors and wire, were severly depressed because of one major genre. Can you believe it...., Home Theaters In A Box! Yes, it seems that lowly idea has made such great inroads into Monster Products Dealer's customer base that Monster itself was feeling the pinch. And it was leaving a bleeding welt of loss of cash flow. So what was thier response? What was thier solution? Just more of the old mindthink. Sell 'em on Quality! Sell 'em on Service! Justify the expense! Then......., Sell 'em on our New Power Supplies! And for God's sake...Sell some more Wire and Cables!
Really, I kid you not!
My three accompanying Dealers and I fell out......, then went to thier refreshment suite and drank up all thier beer.
So don't ever doubt that Man's basic instinct isn't to conserve. When food was plentiful and the Cave's larder well stocked, Cro Mangon Man didn't waste energy or risk life & limb chasing Mammoths. Wealthy Neandrathals of today have already have seen thier caches raided by Corporate America, and so they are more than willing to spend less to get what they still find acceptable. They need only be retrained to be efficent, and to be presented with a viable alterative.
End point: The Rich shop the internet too for bargins, nickle & dime Contractors to death, and expect everything for almost nothing...if they can get it. Just like us poor folk have always done.