December 20, 2004 03:39 PM US Eastern Time zone
LOS ANGELES & MIAMI--(BUSINESS WIRE)--Dec. 20, 2004--
Spanish-Language Family Channel Now Reaches More Than 1.5 Million Cable TV Households in Los Angeles, Santa Barbara DMAs
Rapidly expanding its cable TV penetration, Spanish-language family channel KBEH-TV Channel 63 Los Angeles announced today its launch across Adelphia's Southern California region, according to Robert Behar, president and chief executive officer of Miami-based Bela Broadcasting, LLC, KBEH-TV's parent company and programmer.
KBEH-TV launched in May 2004 into more than 5.3 million television households, as well as more than 300,000 cable TV households, in the Los Angeles and Santa Barbara media markets. As of today, KBEH-TV's cable penetration exceeds 1.5 million households, Behar said.
The station's channel position varies by system. To locate KBEH-TV, Adelphia customers can log on to
www.adelphiasocal.com (
http://www.adelphiasocal.com/) or check their local television listings.
Unlike any other programmer, Bela Broadcasting's mission is to provide Latino children and adults in the U.S. an ongoing link to their language, culture and homeland. Adelphia is Southern California's largest cable operator.
"As the number of Latino cable TV households continues to increase, operators are recognizing the need to provide their subscribers with Spanish-language programming," Behar said.
"We are currently in negotiation with other cable operators in Southern California, where there are more than 3.5 million Latino cable households, and anticipate launching on additional area systems by first quarter 2005," he said.
KBEH-TV broadcasts 24 hours of family programming in Spanish, and is the only Spanish-language station to offer seven hours of children's programming Monday through Friday. In addition to cartoons and a game show for children, the station airs a daily two-hour variety show, a cooking show and a talk show for women, music blocks, sports and wildlife programs, and classic and new Mexican movies for the whole family.
Original Programming:
KBEH-TV airs 29 hours of original programming weekly, including its signature program, "1, 2 y 3." Produced by KBEH-TV in Los Angeles, "1, 2 y 3" is a daily two-hour variety show where enthusiastic audience members compete for cash prizes amid live music and entertainment.
The channel's remaining 19 hours of original programming are produced by TV Fiesta in Guadalajara, Mexico, for Bela Broadcasting and are culturally relevant to all U.S. Latinos:
"Mujeres Divinas por la Tarde" is a daily one-hour talk show that explores women's issues in a fast-paced format.
"Con Sazon" is an hour-long cooking strip that celebrates traditional Mexican cuisine.
"Fiesta Mexicana" is a one-hour show that airs seven days a week and highlights the hottest bands south of the border, with music videos and personal dedications from the homeland to the new land.
Similarly, "Fiesta Latina" features an hour of music from a variety of Spanish-speaking countries every Saturday and Sunday.
KBEH-TV's parent company and programmer Bela Broadcasting purchased the station, formerly known as KADY-TV, from Biltmore Broadcasting LLC in March 2004. Bela Broadcasting quickly secured FCC approval and increased the station's signal power to cover the entire Los Angeles media market.
In addition to programming KBEH-TV, earlier this month Bela Broadcasting began programming KMOH-TV Channel 6 Phoenix, whose penetration extends into the Las Vegas media market. KMOH-TV Phoenix currently broadcasts the same 24 hours of content as KBEH-TV Los Angeles, expanding Bela Broadcasting's and the seven-month-old channel's program distribution to four west coast media markets.
For further information regarding Bela Broadcasting, KBEH-TV Channel 63 Los Angeles or KMOH-TV Channel 6 Phoenix, please contact Linette Rodriguez, Bela Broadcasting's director of marketing and communications, at 305-863-5740. In addition, you may visit
www.kbehtv.com.
