|Originally posted by Ken Ross
You mean like the guys at BB who would be glad to "refill" your plasma's gas annually? Unfortunately ignorance of HD equipment & HD service is rampant in virtually every chain. Read this month's Perfect Vision and Gary Merson's expose of his attempt to get the "straight scoop" from several different major retailers, at a number of locations, about what's required to receive HD. Not only amazing, but really depressing. The misinformation given to customers is utterly astounding. So, in the end, our VOOM story is typical of the HD industry and by no means unique.
I totally disagree. I have been to A/V stores, including chain stores such as Magnolia, where the sales persons had excellent knowledge of the products they were selling. I am not saying this is the industry average, but if your company's slogan is "HDTV Delivered" and you want to be on the cutting edge of HD, wouldn't you go for the best trained salesforce to sell your product?
At Sears, they have absolutely no clue. I went to another one tonight, and the only sales person present said it wasn't working and they couldn't get it to work and he expressed no interest in attempting to get it to work even though I told him that was the only reason I had come in. Nor did he have any other knowledge about the product. I attempted to get a picture on any channel for about 15 minutes-- no luck.
Let's see, it's been two weeks since launch. And no picture whatsoever? And at a Sears store smack in the middle of a very affluent area?
Meanwhile, other Sears employees were playing foosball down on the first floor, totally ignoring the customers (what few there were).
But the Dish signal was coming in over many of the HDTV's there. The setups weren't optimal but at least there was something to look at. So VOOM is losing out bigtime to Dish at Sears.
VOOM made a huge mistake by giving Sears the exclusive right to sell this service. I would venture to say that VOOM will get close to zero interest in its product from persons who happen to be in Sears stores to check out the HDTV's or any other video or stereo products. And even if one were interested in VOOM and went to Sears specifically to see it-- like I was-- VOOM is losing the vast majority of those potential customers because most Sears stores are unable and/or unwilling to do any kind of professional job at selling it.
It will take until some time after January, when Sears loses its exclusivity rights, to see if VOOM gets any retail traction whatsoever.