I added my two cents with an e-mail to Emmis (IR@emmis.com) & KOIN (firstname.lastname@example.org, email@example.com
) as follows:
To Whom It May Concern,
I'm writing to express my discontent over the feud between Emmis & Comcast over carriage of KOIN's HD feed. I'm sure that you feel you have strong reasons for your position. Here are some things to consider, however. While these thoughts are nothing new to you, hearing them from a representative consumer, such as myself, may add some weight.
Those of us 'early adopters' of HD, while small in number, wield a disproportionate amount of influence due to several factors. We typically are in the top few percent of income earners, with substantial disposable income available, making us the 'Brass Ring' to advertisers. As early adopters, we also serve as resources to friends, co-workers, family, etc, when it comes to making recommendations in the technology arena. We tend to be very vocal about what we like and don't like.
I find myself voting with my remote lately, choosing to bypass KOIN. While CBS has some outstanding program content, this is outweighed in my mind by the fact that the delivery is in an out-of-date low-resolution format. I know from talking with friends and through the HD Internet forums that my feelings are common place. Please be assured that as time progresses, damage to your ratings and ad revenues will increase as consumers align with more progressive content providers.
Conversion to HD is simply the cost of doing business, and those that choose not to will eventually be left behind. I can't agree that Comcast is profiting at this point from HD. The trivial rental fee for the HD box is overshadowed by their acquisition costs for the box and the cost of HD bandwith allocation. They appear to be looking at the ROI from HD as a long-term affair, and it would seem to behoove you to take the same approach.
CBS has by far the most complete HD programming, and so it is a paradox that I should be effectively boycotting KOIN. I hope you can resolve this shortly.
For those of you at KOIN being copied in this e-mail, please understand that this issue affects all of your respective efforts, as viewership is the fuel that feeds the machine. Sounds like the Emmis/Comcast feud has the makings of a good news piece. Maybe a more appropriate piece for KATU or KGW?