Originally Posted by RMartin631
Just like the emperors at NASCAR found out, when people stop watching then advertisers go elsewhere with their money. Big money will never chase 1.7 ratings or even Saturday night's killer 2.3. Basketball has a huge problem and it's isn't the color of the money.
Basketball isn't a gentleman's game like baseball. At one time it was dignified. I tried to watch a little of some game last night. Here's how it went.
When I turned it on some guy had just made a free throw. The ref starts the game, they bounced the ball around for 30 seconds and then the clock stops because of another penalty. And that's pretty much what I see every time I try to watch basketball. BORING. The only thing worse than this is baseball.
The difference with March Madness is you have a very loyal group of viewers, mostly alumni, and those that aren't, mostly male, who will buy, even if they don't have the money. Advertisers know this and they spend big every year.
You may not like to watch basketball, but there are 5 others who do. While the ratings are not large overall, they are targeted and advertisers get their monies worth. That is the bottom line.
NASCAR is a completely different beast who has some real PR issues with the old line fans in the south that has historically paid NASCAR's bills and that has hurt ticket sales.