Your call Hawkmoon -
Upgrades are: HDMI instead of DVI; firewire ports; built in HD tuner; cablecard (one way); a nicer one screen menu system; and, perhaps incrementally better pq (though the tube part is the same, and most people seem to think the changes would be minimal).
Alternatively, Sony has a history of announcing their updates in late Feb. I have been watching this link to see if the successor to the 960 will have anything to make me delay my purchase.http://news.sel.sony.com/pressroom/c...es/television/
(waiting for a Feb 05 press release, the Jan 05 one isn't relevant to this discussion)
For me, cable card, and the built-in tuner are appealing (firewire too, if I ever went for a HTPC or D-VHS) enough for me to buy a 960. But I doubt I'd sell a perfectly good 910 unless my net cash outlay would be minimal.
If a new model has two-way cablecard, I'll probably wait a while longer for the 960's successor.