|Originally posted by amelie
I've read that Sony is prepping the PS3 for Christmas '05. Regardless, Sony would be smart to rollout the PS3 with BR technology at launch and for a great price. If they were willing to take an initial loss, they'd likely benefit greatly in the end.
Under the current situation (two battle lost), SonyÂ¡Â¯s best if not the only chance to win the war is to push the blue-ray into the market cheap (honestly I donÂ¡Â¯t see this happen) and in large scale.
PS3 and blue-ray recorder should be the weapon. Circumventing the DVD forum seems to be the only way out.
During past three month, blur-ray camp was trying their best to lower the cost (10% above the current DVD in mass production according to Nikkeibp). But that was still not enough to stop the HD-DVD 1.0 to be approved on June 11th by DVD forum.
Now the only part left is the audio-codec.
If no surprise, 2005 could see the standard and optimistically the beginning of mass production.