Guys, my neighbour just got a brand new LG DU-37LZ30 37" LCD panel. Beautiful design! I helped him to calibrate the display. After calibration was complete, we put the LG and Sceptre side by side and compared the picture: man, this little Sceptre beats hands down the LCD panel that is aboutt three times its price. Especially in dark scenes where LG tends to produce bluish greys, Sceptre really shines there. Also, LG seems to produce soft picture, as if a blur effect is applied to the video signal. Sceptre in comparison produces sharp and focused picture. For a budget panel this is more than expected. Well done Sceptre. The only thing going for LG is its design. Man, I loved that sexy channel indicator under the screen. Resembles Sony displays design-wise.