Last Thursday I bought the last 30XS955 from the Best Buy in Westwood, CA. It was the display model, so I spent about 30 minutes looking it over and playing around with the settings. It looks like it hadn't been in the store very long and it looks as though they hadn't cranked up the brightness too much. Also there wasn't a scratch on the case anywhere.
Anyway, $899 - 10% (open box) - 15% (coupon on closeouts and open box tv's) = $687.
PLUS, I'm getting a $50 gift card (as long as I remember to send in the form) and Reward Zone points.
The TV is absolutely beautiful, by the way. I traded my old cable box for an HD box and now I'm getting like 10 or so HD channels (ABC, NBC, CBS, FOX, TNTHD, DISCHD, HDNET, ESPNHD, HBOHD, PBSHD, ...). DISCHD, PBSHD, and HDNET generally have the best picture quality. Regular TV is kind of boring, but does work.
I'm thinking of upgrading my DVD player to one of the HDMI-upconverting players. Not sure which one to get though. Which ones go well with the 30XS955?