I may be preaching to the choir, but I believe duopolies and local marketing agreements are detrimental to a television market, especially when it comes to stations as weak as KRCR and KCVU.
Channels 7 and 20 are the most amateurish stations in the market (and that's saying something, because KHSL and KNVN are pretty bad). Neither station is capable of presenting their many syndicated shows in high-definition, and KRCR is often guilty of forgetting to flip the HD switch on network programming—especially during late-night hours and on weekends. Channel 7's news broadcasts are comically awful, filled with typos, gaffes, flubs, corrections and retractions.
KCVU's on-air IDs look like they were designed by a 16-year-old using PowerPoint. (That annoying sax-driven one in particular is what I'm referring to; the one with random clips from their shows and the misaligned text that says, "The best shows are on Fox 20.") I'm not exaggerating when I say I could make a better ID using Final Cut or After Effects, and I'm not a trained professional. I don't watch much (or any) KRVU ("MyTV Northern California"), but I don't imagine they're any better.
This might not seem like a big deal to some, but I believe station presentation is a big deal, and none of the stations in this market present themselves well. What worries me is that if the partnership between Channels 12 and 24 is any indication, LMAs make stations worse, not better. KHSL used to be an outstanding station, but once they took on Channel 24, they became cheap and bland.
Can KRCR and KCVU afford to become even worse than they already are?
Perusing Wikipedia, I've noticed some of Bonten's stations produce local news in high-definition. Why can't they make such an investment in KRCR? It's not like Bristol, Virginia (WCYB-TV)
, New Bern, North Carolina (WCTI-TV)
and Abilene (KTXS)
are huge media markets. Abilene's an even smaller market than Chico-Redding.